Ben Lipsey
SVP, customer loyalty and president of Flying Blue Air France-KLM. Responsible for the airline's loyalty program strategy and customer engagement initiatives.
Best podcasts with Ben Lipsey
Ranked by the Snipd community
Jan 10, 2024 • 35min
#483: Flying Blue Going from Strength to Strength
Ben Lipsey, Senior Vice President of customer loyalty and President of Flying Blue, shares new propositions and pricing for members, creation of a separate legal structure for the program, and plans for launching subscription propositions. Updates on partnership with Etihad and upcoming plans for Flying Blue. Discussion on the importance of sustainability in the aviation industry and using loyalty currencies to influence customer behavior.
Feb 3, 2025 • 30min
Podcast 73 - Market Impact of BA Changes
Rob Burgess, Editor of Head for Points, and Ben Lipsey, SVP at Air France-KLM, share their expertise on recent loyalty program changes. They discuss British Airways' controversial shifts, including higher thresholds for elite statuses, and the potential alienation of its most valuable customers. The conversation dives into how these changes might push frequent flyers to more attractive competing programs. They also examine the evolving landscape of airline loyalty, emphasizing the importance of emotional connections and strategic partnerships in retaining customer loyalty.
