Let's Talk Loyalty #515: 2024 Consumer Trends Index with Marigold's Wendy Werve
11 snips
Mar 26, 2024 Join Wendy Werve, CMO of Marigold, as she discusses the 2024 Consumer Trends Index and how consumer preferences are changing regarding marketing channels. Learn about the importance of privacy, brand loyalty, and the evolving role of personalization in marketing to build authentic brand communities and enhance customer loyalty.
Chapters
Transcript
Episode notes
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Introduction
00:00 • 3min
Exploring Customer Loyalty and the 2024 Consumer Trends Index with Marigold
02:41 • 3min
Exploring the Launch of Marigold and its Growth Philosophy
05:47 • 2min
Evolution of Marigold's Product and Customer Loyalty Trends for 2024
07:18 • 3min
The Power of Personalization in Marketing
09:50 • 9min
Building Authentic Brand Communities Through Personalization
19:13 • 19min
The Influence of Community and Personalization on Consumer Trends
37:51 • 4min