Let's Talk Loyalty cover image

#515: 2024 Consumer Trends Index with Marigold's Wendy Werve

Let's Talk Loyalty

00:00

The Power of Personalization in Marketing

This chapter emphasizes the importance of personalization in marketing to build strong customer relationships and loyalty. It discusses the tools available for achieving personalization and the challenges marketers face in delivering tailored experiences without being intrusive. The conversation also touches on the enduring effectiveness of email marketing and the evolving trends in social media advertising that impact consumer loyalty.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app