
#515: 2024 Consumer Trends Index with Marigold's Wendy Werve
Let's Talk Loyalty
00:00
The Power of Personalization in Marketing
This chapter emphasizes the importance of personalization in marketing to build strong customer relationships and loyalty. It discusses the tools available for achieving personalization and the challenges marketers face in delivering tailored experiences without being intrusive. The conversation also touches on the enduring effectiveness of email marketing and the evolving trends in social media advertising that impact consumer loyalty.
Transcript
Play full episode