Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Send us a textHave you noticed how many online courses sit untouched after purchase? In this week's episode, I'm tackling the uncomfortable truth about why traditional online courses aren't working anymore in 2025 – and exactly what you need to do about it.I recently gave my own programs a complete makeover after realizing that people weren't looking for more information – they needed better support and implementation help. I share the specific changes I made to the Creator's MBA Lab and Newsletter Profit Club that dramatically improved student results, including private podcast Q&As (goodbye, never-ending group calls!), targeted workshops, and personalized growth plans.Whether you're offering courses, memberships, or group coaching, this episode will help you understand what modern learners actually want and how to deliver it efficiently (with some AI assistance to make your life easier). Your students will thank you, and you'll wonder why you ever did things the old way!

Send us a textThis week's podcast episode is a bit different - and I think you'll love it! I'm sharing a recent interview where I was on the other side of the microphone, opening up about what it really takes to run multiple successful businesses at once.In this conversation from The Mess of Success Summit, I pull back the curtain on how I manage my personal brand alongside HobbyScool (with its 28,000+ subscribers) and our various offerings. And I don't hold back on the challenges! I share some of the difficult moments, pivots, and even mistakes I've made along the way.If you've ever felt torn between different business ideas or wondered how to manage multiple ventures without getting completely overwhelmed, this episode offers both practical strategies and honest reflection. You'll hear about the exact promotional calendar system I use to plan my entire year, how I make decisions about where to focus my energy, and why I've learned to say "no" to most opportunities that come my way.What makes this episode special is the balance between strategic systems and genuine vulnerability. I talk openly about launches with zero sales, technical disasters that cost thousands of leads, and moments where I've questioned whether to continue – alongside the structured approaches that have ultimately helped me succeed.Whether you're currently juggling multiple ventures or simply considering expanding your business horizons, I hope you'll find both encouragement and actionable strategies in this conversation.P.S. I also share how I run multiple successful businesses with just one main VA - proof that with the right systems in place, you don't need a huge team to accomplish amazing things!

Send us a textEver found yourself staring at your newsletter stats wondering if all your hard work is actually paying off? In this week's episode, I'm tackling one of the questions I hear most often from digital product creators: how to know if your newsletter is truly performing. Beyond just watching subscriber counts tick up (or down), there are specific metrics that can tell you whether your newsletter is genuinely supporting your business goals.I'll walk you through:The subscriber growth numbers that actually matter (and it's not just total subscribers!)How to measure engagement in ways that predict future salesSimple ways to track revenue generated directly from your newsletterA practical approach to gathering valuable reader feedbackHow to set up a simple tracking dashboard without getting overwhelmedAs a special bonus for listeners, I'm sharing my personal newsletter tracking spreadsheet that you can copy and customize for your own business. No more guessing whether your newsletter strategy is working!P.S. After listening, I'd love to know which metric you find most valuable for your own newsletter. Visit the podcast show notes for your Newsletter Tracking Spreadsheet: https://destinicopp.com/podcast/newsletter-metrics

Send us a textEver wonder why some newsletters get eagerly opened while others languish unopened in the inbox abyss? In this week's episode of Creators MBA, I'm pulling back the curtain on what makes the difference between newsletters people can't wait to read and those they quickly archive (or worse... unsubscribe from).Here's the truth that transformed my own newsletter approach: your newsletter isn't about you. I know, I felt that little sting too when I first realized it! But this mindset shift is exactly what helped me create content that my readers actually look forward to receiving.In this episode, I break down:The five specific "jobs" that successful newsletters perform for readersWhy getting ultra-specific about your audience changes everythingA simple 15-minute exercise that will make your newsletter content creation so much easierReal examples of how I've applied these principles to the Creators MBA newsletterIf you've been struggling with low open rates or feeling stuck on what to include in your next newsletter, this episode will give you a clear framework to create content that genuinely connects with your readers.Mentioned in this episode:Newsletter Profit ClubEpisode Highlights:[00:00:54] The harsh but transformative truth: "Your newsletter is not about you"[00:01:21] The five core jobs your newsletter can perform for readers[00:03:51] Why specificity matters: "When you try to speak to everybody, you're going to end up connecting with no one"[00:04:48] A 15-minute exercise to clarify your newsletter's purpose and audience[00:05:19] How knowing these two elements makes content creation dramatically easier

Send us a textFor the first time ever, I'm pulling back the curtain and sharing a real, unfiltered coaching session on the podcast. This isn't a polished interview or a carefully edited presentation—it's actual coaching happening in real time.In this first session, you'll meet Abby from The Content Experiment, a fractional marketing director who helps coaches and online businesses with their marketing strategy. Despite her expertise, Abby has been struggling to generate consistent revenue from her own digital products.What you'll discover in this episode:The surprising reason many service providers (even marketing experts!) struggle to sell their digital productsWhy Abby was giving away valuable intellectual property for free instead of monetizing itThe simple tech stack change that's already creating momentum in her businessOur specific strategies for growing her email list by 50% over the next six monthsThe accountability system that's helping her commit 10 hours weekly to product revenue growthThis is just the beginning of a six-month journey I'll be sharing with you. Each month, we'll check in with Abby to see what's working, what challenges she's facing, and the real results she's achieving.If you've been wondering what it's really like to work with a coach on transforming your digital product revenue, or if you're a service provider looking to create more sustainable income beyond client work, this episode will feel like it was made just for you.Many thanks to Abby for opening up and sharing her journey with us! Mentioned in this episode:Where to learn more about Abby and her offers: Website and LinkedInAbby's free gift - Ask Your AudienceCreator's MBA LabNewsletter Profit ClubEpisode Highlights:[00:01:00] Introducing the six-month coaching experiment with Abby from The Content Experiment and setting expectations for transparency throughout the journey[00:03:00] Abby explains her business model as a fractional marketing director, her product offerings, and why she needs accountability to grow her digital product revenue[00:05:52] The catalyst for change: Abby shares how client unpredictability impacted her income and why diversification through digital products is crucial[00:09:00] Dr. Destiny identifies that Abby has been giving away too much valuable content for free and needs proper funnel structures[00:16:00] Strategic discussion on restructuring Abby's offers in Thrivecart to create effective tripwires and upsells

Send us a textHave you ever found yourself excited about a new platform, collaboration opportunity, or marketing strategy only to realize weeks later that it didn't actually bring in any revenue? You're definitely not alone!In this week's episode of the Creators MBA Podcast, I'm tackling the question that every business owner needs to ask themselves: Are the activities filling your calendar actually making you money, or are they just keeping you busy?I'll be honest I recently caught myself getting swept up in some opportunities that, after closer examination, wouldn't have moved the needle in my business. In this episode, I share:My personal "Revenue Reality Check" framework for evaluating every opportunity that comes your wayThe exact activities that consistently drive revenue in my business (and how to identify yours)A practical method for saying "no" to opportunities that don't align with your revenue goalsHow to run small experiments before committing to major initiativesThe critical questions to ask before diving into any new business activityIf you've ever felt overwhelmed by all the things you "should" be doing in your business, or if you're working hard but not seeing the financial results you want, this episode is for you.Episode Highlights:[00:03:00] The Revenue Reality Check: Three key questions to ask before diving into any new initiative to determine if it will actually generate revenue.[00:04:00] Needle-moving activities: Destiny reveals her top revenue drivers - optimizing her email list and growing it through paid ads and strategic partnerships.[00:07:00] The Opportunity Cost Framework: A practical method for evaluating every opportunity based on time investment, financial cost, energy required, and potential alternatives.[00:10:00] How to identify your own needle-movers: Steps to analyze your revenue sources and align your time allocation with activities that actually generate money.[00:13:00] Saying no strategically: Why declining opportunities that don't directly serve your revenue goals is essential for business growth.

Send us a textHave you ever wondered why some entrepreneurs make business growth look almost effortless, while others (maybe including yourself sometimes!) seem to be constantly pushing a boulder uphill?In this week's episode of the Creators MBA podcast, I'm pulling back the curtain to share something I rarely talk about in such detail – the exact framework I use to structure my business offers in a way that creates sustainable, scalable growth.What You'll Discover in This Episode:The "growth flywheel" concept that transformed how I approach my business (and can do the same for yours)Why having multiple disconnected offers might actually be holding you backHow to strategically design your customer journey from free resources all the way to premium offeringsThe specific structure behind my most successful offers (including actual examples from my business)A step-by-step approach to mapping your own offer portfolio for maximum momentumI walk you through the real systems I've built that allow new customers to naturally progress through my business ecosystem, creating consistent revenue without constant hustle.If you've been feeling like you're working harder than your business results show, or if you're tired of the constant grind of finding new customers, this episode might be exactly what you need right now.Episode Highlights:[00:01:00] Understanding what a growth flywheel is and how it creates sustainable business momentum[00:03:00] Breakdown of entry-level offers (free resources, workshops, and tripwires) that bring new people into your world[00:05:00] Deep dive into core programs: Newsletter Profit Club and Creator's MBA Lab[00:07:00] High-touch coaching options for personalized support and how they connect to core offers[00:11:00] Actionable steps to create your own growth flywheel, starting with identifying entry pointsMentioned in this Episode:Creator's MBA LabNewsletter Profit ClubNewsletter Profit CalculatorFunnel Cure WorkshopPodcast show notes: http://destinicopp.com/podcast/offer-flywheel

Send us a textEver wonder why some people's newsletters land in the primary inbox while yours keeps getting lost in the promotional tab? This week on the Creators MBA podcast, I had an amazing conversation with email marketing expert Jay Schwedelson, with the Do This, Not That! top 10 marketing podcast, that I just can't wait to share with you.Jay revealed a ridiculously simple 15-minute newsletter hack that can keep your emails in your subscribers' primary inbox practically forever. No fancy tech required, no complicated sequences -  just one straightforward strategy most of us overlook.In this episode, you'll discover:Why the first few characters of your subject line matter more than the whole thing (and what to put there for 15% higher open rates)The surprising reason your beautifully designed newsletter might actually be hurting your engagementA first-person button text swap that can boost your click rates by 25%The exact email strategy smart email marketers use to get hundreds of replies to their newslettersIf you've been struggling to grow your list, get responses from your subscribers, or turn your newsletter into a revenue stream, this conversation is packed with practical tips you can implement right away.Episode Highlights:[00:04:43] Growing your newsletter: Jay explains why you absolutely need a pop-up on your website and how to effectively use social media to drive newsletter subscriptions.[00:08:44] Increasing newsletter engagement: Learn the simple strategy Jay uses that gets hundreds of responses from his subscribers and keeps his emails landing in their primary inbox.[00:10:44] Creating effective subject lines: Discover specific techniques that can increase your open rates by 15%, including what to put in the first few characters of your subject line.[00:13:03] Newsletter formatting tips: Jay reveals why being "visually boring" is killing your engagement and how to structure your newsletter for maximum readability.[00:15:02] Monetization strategies: Learn why endorsement-style ads outperform traditional advertising and how to structure sponsorship deals that benefit both you and the sponsor.Mentioned in this episode:Check out Jay's Do This, Not That top 10 marketing podcast: https://jayschwedelson.com/podcast/The #1 free subject line rating tool: https://subjectline.com/Jay on Linkedin: https://www.linkedin.com/in/schwedelson/Guru Conference: https://guruconference.com/Eventastic: https://www.eventastic.com/

Send us a textHave you been wondering if virtual summits still work in 2025? Let me tell you - they absolutely do, especially in the B2C space. This week's episode features an enlightening conversation with virtual summit expert Krista Miller that might completely change how you think about growing your business.Here's what caught my attention: While B2B summits have been getting all the attention, B2C summits are quietly breaking records. We're talking about summits in niches like crafting, parenting, and even Yellowstone National Park enthusiasm generating $100,000+ in revenue. One summit for parents and teachers of autistic children brought in over $300,000!What makes this episode particularly valuable is that we dive into:Why B2C summits are currently outperforming B2B eventsHow to generate multiple revenue streams from a single summitReal examples of successful summits in unexpected nichesPractical first steps to planning your own summitWays to leverage your summit for massive membership growthWhether you're starting from scratch or looking to scale your existing business, this episode provides a clear roadmap for using virtual summits to grow your email list and revenue simultaneously. The best part? You don't need to be an established expert to make this work.Mentioned in this episode:Where to find Krista: Website and InstagramPodcast show notes: https://destinicopp.com/podcast/b2csummitSell With a Summit: B2C Edition (affiliate link)

Send us a textEver wondered how to keep your blog thriving in this rapidly changing digital landscape? This week, I sat down with Liz Stapleton, attorney-turned-blogger and founder of the Blogger Breakthrough Summit, to unpack exactly what you need to know about blogging in 2025.In this episode, we dive deep into practical ways to use AI as your content assistant (without losing your authentic voice!), explore important copyright considerations that could affect your blog, and discuss why going back to basics might be the secret to standing out in 2025. Liz brings her unique perspective as both a legal expert and successful blogger to help you navigate the intersection of technology and authentic content creation.You'll discover:How to leverage AI tools while maintaining your unique voiceEssential copyright knowledge for bloggers using AIWhy community building matters more than everPractical tips for balancing new tech with tried-and-true blogging strategiesDon't miss this conversation if you want to position your blog for success in 2025 and beyond. P.S. Liz shares some exciting details about the upcoming Blogger Breakthrough Summit - you won't want to miss this opportunity to level up your blogging game! 🎯Mentioned in this episode:Grab your free ticket for the 2025 Blogger Breakthrough Summit (affiliate link)Key moments:00:01:17 - Liz shares her journey from law school debt to creating a personal finance blog, eventually expanding into helping bloggers understand legal aspects00:02:50 - Discussion of current challenges bloggers face, including rapidly changing technology and social media platforms00:04:06 - Insights into AI's dual role in blogging: both as a search tool and a content creation assistant00:07:08 - Practical tips for using AI as a content creation assistant while maintaining authenticity00:11:08 - Important copyright considerations when using AI-generated content