209: Is Your Newsletter Actually Working? Simple Metrics to Know for Sure

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Ever found yourself staring at your newsletter stats wondering if all your hard work is actually paying off? 

In this week's episode, I'm tackling one of the questions I hear most often from digital product creators: how to know if your newsletter is truly performing. Beyond just watching subscriber counts tick up (or down), there are specific metrics that can tell you whether your newsletter is genuinely supporting your business goals.

I'll walk you through:

• The subscriber growth numbers that actually matter (and it's not just total subscribers!)
• How to measure engagement in ways that predict future sales
• Simple ways to track revenue generated directly from your newsletter
• A practical approach to gathering valuable reader feedback
• How to set up a simple tracking dashboard without getting overwhelmed

As a special bonus for listeners, I'm sharing my personal newsletter tracking spreadsheet that you can copy and customize for your own business. No more guessing whether your newsletter strategy is working!

P.S. After listening, I'd love to know which metric you find most valuable for your own newsletter. 

Visit the podcast show notes for your Newsletter Tracking Spreadsheet: https://destinicopp.com/podcast/newsletter-metrics