Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Are your efforts feeling aimless despite doing everything right? Discover five essential systems to transform your unpredictable results into consistent growth. From attracting a reliable audience to nurturing loyal fans, each stage plays a crucial role in your success. Learn to retain customers and turn them into advocates for your brand. Plus, get insights from a free AI diagnostic tool to pinpoint what’s holding you back. It’s time to streamline your strategies and create the predictable growth your business deserves!

Brittany Long, an AI cloning expert and founder of Impact Driven AI, shares her journey from educator to entrepreneur after a health scare. She dives into the fascinating world of AI cloning, explaining how it can save entrepreneurs time and reduce burnout. Brittany discusses creating social, written, and coach clones to streamline content production and serve clients 24/7. She reveals her automation that turns voice memos into complete marketing suites and her brain clone that helps make decisions effortlessly, offering insights into a future where AI enhances coaching and client service.

Claire Venus, an engagement consultant and Substack expert, discusses how this platform is revolutionizing creator-audience connections. She compares Substack to traditional email tools, highlighting its support for mixed media like podcasts and videos. Claire elaborates on Substack's culture of collaboration and discovery features that nurture organic growth. Discover how creators are monetizing their newsletters and the importance of fostering real human connections over vanity metrics. This conversation is a must-listen for anyone looking to innovate in content creation.

Send us a textHave you ever wanted to document your journey in real-time, but struggled to find the right platform to do it? Instead of hiding the process in spreadsheets or behind-the-scenes Google docs documents, I chose to build in public and Substack was the perfect home for it.In this episode, I’m taking you behind the scenes of my new experiment: using Substack not only to document my business journey, but also to explore whether it can be a real discovery and visibility engine for entrepreneurs. I’ll walk you through why I chose Substack over other platforms, how it compares to traditional email service providers, and what I’m actually sharing in my paid behind-the-scenes newsletter. Whether you’re Substack-curious or just want a better way to connect with your audience, this episode gives you a real-world case study in action.What You’ll Learn:Why I started the $1M HobbyScool experiment and chose to document it publiclyThe two-part reason I decided Substack was the perfect platform for this journeyHow Substack differs from tools like Kit, ActiveCampaign, and FlowdeskWhat I’m sharing inside my paid Substack newsletter (hint: it’s the messy middle)The truth about Substack’s content guidelines—and what that means for your offersHow to use Substack without replacing your email providerMy key takeaways if you’re thinking about using Substack for your businessIf you’re wondering how Substack might fit into your business or how to share more of your real-time journey without burning out, I think you’ll love this conversation. Click play to listen, and if you want to peek behind the scenes, check out the free trial to my Substack below!Mentioned in this episode: Subscribe to my Substack for free here to follow along.And if you want the full unfiltered story — including the financials — join the paid version right here.Learn more about the Newsletter Profit Club here.

In a bold new venture, the host shares their journey to scale HobbyScool into a million-dollar brand, all live on Substack. Dive into the messy middle of entrepreneurship as they document real strategies and decisions. Discover why Substack is the perfect platform for this experiment, offering both discovery and engagement. Learn about the dual experiments they're running and the value of accountability through shared failures and wins. This raw approach could inspire your own business growth.

Send us a textEvery year, November sneaks up on us—and before we know it, we’re scrambling to throw together last-minute holiday promos that feel more stressful than strategic. In this episode, I’m walking you through my Holiday Revenue Roadmap—a five-step system to help you stop winging it and start winning with your Q4 digital product promotions. Whether you’ve been caught in the last-minute chaos before or you're just ready to have your best November and December ever, this episode is your blueprint for holiday season success.I’m breaking down exactly how to clarify your offers, map out your promotional calendar, and plan your content in a way that builds momentum (without burning you out). Plus, I’m sharing details about the Holiday Revenue System session happening inside the Creator’s MBA Lab the first week of October—part strategy workshop, part coworking sprint, and all about helping you execute with confidence.What You’ll Learn:Why Q4 is the biggest revenue opportunity for digital product businessesHow to decide what to promote—without defaulting to discountsA simple timeline for planning your Black Friday and holiday campaignsEasy ways to build anticipation and repurpose contentWhat tech prep you must handle before your big promos go liveHow to space out your campaigns for maximum resultsThe secret to a stress-free, high-revenue DecemberReady to make this your most profitable holiday season yet? Tune in to this episode and grab your seat for the Holiday Revenue System inside the Creator’s MBA Lab. We’ll map out your offers, campaigns, and content together—so you can relax with your family and watch the sales roll in. Let’s do this!Join us in the Creator's MBA

Tired of the launch grind? Discover the Non-Launch Marketing System that brings in sales without constant effort! Learn how to create a Growth Flywheel that quietly nurtures leads and converts them into customers. Uncover the secrets of effective lead magnets and the importance of nurture versus sales sequences. Find out how evergreen webinars can build trust and boost sales effortlessly. Say goodbye to burnout and hello to consistent revenue!

Send us a textLet’s be honest. Cleaning your email list probably isn’t at the top of your to-do list. But if you're prepping for a big Q4 push, it needs to be. If your list is packed with ghost subscribers who haven’t opened your emails in months, your best offers may never even reach the inbox. And that could mean leaving thousands of dollars on the table.In this episode, I’m sharing why now is the perfect time to clean and reengage your list and how to do it without accidentally removing your buyers or overcomplicating the process. I’m also inviting you behind the scenes of the exact "Wake the Dead" system I’m using in my business, which we’ll be walking through step-by-step in this month’s Newsletter Profit Club workshop.To help me teach it, I’m bringing in email strategist Bev Feldman of Your Personal Tech Fairy, the expert I hired to set this up for both of my newsletters. Together, we’ll show you how to build a smart, automated system that improves deliverability, increases open rates, and protects your most valuable subscribers.What You’ll Learn:Why inactive subscribers are secretly costing you moneyThe 5 biggest myths about email list cleaning—and what’s actually trueThe simple 3-email reengagement sequence that works like magicHow to define "inactive" subscribers in a way that works for your businessSteps to protect customers and VIPs from being removed by mistakeHow to automate the entire process so it runs in the backgroundA pre-workshop challenge you can do today for a quick winIf you’re ready to make your email list a money-making machine heading into the busiest season of the year, this episode is a must-listen. Mentioned in this episode:Get the workshop for free inside of the Newsletter Profit Club. Join here.

Send us a textI know how overwhelming AI can feel—like everyone else has it all figured out while you're just trying to write one decent email that actually sounds like you. But what if I told you there's a way to make AI work for your business in a way that feels aligned, authentic, and even energizing?In this episode, I’m chatting with Ruth Poundwhite—visibility, sales, and mindset coach, author of Quietly Ambitious, and host of the Soulful Sales Show. Ruth opens up about her journey from being terrified of visibility to confidently leading a business that supports over 7,000 entrepreneurs. What really struck me is how she’s using AI not just to get more done, but to honor her energy, especially as someone navigating chronic fatigue and probable neurodivergence.We talk about how AI can reduce overwhelm, help you sell more (yes, really!), and stay connected to your voice and values. Ruth also shares behind-the-scenes of how she’s using custom GPTs, plus her exact workflow for making AI feel more human and more helpful.What You’ll Learn:How Ruth overcame deep visibility fears and found her voiceA mindset shift to help you stop feeling “behind” on AIRuth’s step-by-step process for making AI sound like youWays to use AI to support executive function and reduce overwhelmHow custom GPTs are helping her make confident decisions fasterUsing AI to sell more and create better support systems for your clientsWhat to expect from her upcoming Aligned AI SummitIf AI has felt like too much, or too impersonal, this episode will change how you see it. Ruth’s perspective is exactly what so many of us need right now: compassionate, strategic, and incredibly practical. Take a listen and start seeing AI as the support tool it was meant to be.Mentioned in this episode:Ruth's Website: https://ruthpoundwhite.com/Ruth's Podcast: Soulful Sales Show https://ruthpoundwhite.com/podcast/Ruth's Gift: AI Shortcut Generator GPT (affiliate link)Get your free ticket: Aligned AI Summit (affiliate link)

Send us a textIn this episode, I’m bringing you behind the scenes of what’s been happening at HobbyScool as I work toward one of my big-picture goals: turning this business into a $1 million sellable brand. That goal has helped me think differently about how we grow, and I want to share how that’s led to something new we’re building for 2026.You’ll hear how I explored different paths, from physical locations to partnerships and what finally clicked. I walk you through how I mapped out a full year of events, why that became the foundation for our new affiliate program, and how we’re making it easy for creative business owners to plug in and earn consistent income. If you’ve ever wondered how ideas evolve into action, I think you’ll enjoy this one.What You’ll Learn:Why I set a goal to grow HobbyScool into a $1M+ sellable brandThe thought process that helped me evaluate new directionsWhat I learned from mapping out our 2026 event calendarHow that calendar became the anchor for a full affiliate programWho we’re inviting in as partners—and why it’s a win-winHow Pinterest and blogging are helping us reach the right peopleWhat to do if you want to become a HobbyScool affiliateIf you’re curious about how affiliate programs actually come together or you’re a creative blogger looking for recurring income, this might spark some ideas for you. I’m linking to our affiliate info page in the show notes. I’d love for you to take a look and see if it’s a fit for your business.Mentioned in this episode:HobbyScool Affiliate Info Page