Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Send us a textWhat do you get when you put seven experienced, introverted, neurodivergent business owners on a Zoom call to reflect on the year?A conversation that’s part strategy session, part therapy, and all real talk.In our most recent Weird Hermits roundtable, we cracked open the good, the bad, and the deeply weird parts of running six-figure businesses in 2025. No glossy case studies. No “just manifest it” energy. Just honest reflection on what actually moved the needle and what we’re leaving behind in 2026.Here’s a taste of what came up:→ Monica tripled her revenue in the second half of the year by building “Inbox Experiments, ” GPT-powered freebies that sparked hundreds of email replies and real sales conversations.→ Tara weathered a hard season thanks to her evergreen systems. Her six-month nurture sequence, Pinterest traffic, and SEO kept her business running while she stepped away.→ Kate stopped chasing 7-figure milestones and focused on high-profit, low-stress systems. One ad she launched in February became her best performer by July, because she kept refining her backend funnel.→ Steph realized she was outsourcing things she could’ve automated. After simplifying her systems and reconnecting with her love for deep implementation, her profits surged and burnout dropped.→ Ruth faced a financial reckoning in 2024 and used it to completely revamp her money systems. Now, she’s tracking everything, building reserves, and feeling more in control than ever.→ Liz let go of a legacy brand (RIP Blogger Breakthrough) and rebranded to Creator Ops Hub. It was scary… but gave her the clarity and alignment she’d been craving.→ Sage, who hosted the roundtable, shifted from low-ticket tripwires to more premium offers like her Goodbye 9 to 5 Mastermind and saw revenue and energy skyrocket. She’s focusing on what brings her joy: coaching, teaching, and helping her clients hit consistent 10K months.→ Destini (that’s me!) doubled down on rinse-and-repeat systems and ad strategies. My HobbyScool events continued to deliver consistent results, and I also talked about how I am currently experiencing extreme burnout and what I'm doing to address it.We also opened up about:Boundary-setting (and boundary-breaking)Overthinking vs. making quick decisionsLetting go of overcomplicated funnelsAutomating lead gen to buy back timeAnd reimagining what “success” actually looks like now🎧 Listen to the full 2026 Planning RoundtableIf you're making moves for the new year and wondering what to change, automate, or simplify, this is a conversation you won’t want to miss. It’s unfiltered, encouraging, and full of aha moments you can apply right now.

Send us a textEver looked at your newsletter stats and thought, “What do these numbers even mean?”... it’s time to change that.In this episode of the Creator’s MBA podcast, I’m diving into newsletter metrics and showing you how to read them like a CEO. If you’ve ever felt confused by open rates, click-through rates, or why your email list isn’t converting, this is the clarity you’ve been waiting for. I’m sharing the exact framework I use inside the Newsletter Profit Club to help you see what’s working, what’s not, and what to fix next.We’ll go beyond the surface numbers and get into the mindset shift that transforms metrics from a source of stress into a strategic tool. Whether you’re a seasoned email marketer or just starting to grow your list, you’ll walk away with a simple, powerful approach to make your newsletter a true business asset.🎧 What You’ll LearnWhy open rate is really about recognition and trust (not your subject line)How click-through rate reveals your content’s “activation power”The real reason low conversion rates happen—and how to fix itWhy unsubscribes can actually be a good signHow to track and increase your revenue per readerThe 5-metric “Money Map” framework I use with clientsThe order of operations for fixing your email strategyIf your 2026 goals include more engagement, better conversions, or turning your newsletter into a reliable revenue stream, this episode is your roadmap. Tune in now and if you’re ready to go deeper, join me inside the Newsletter Profit Club workshop where we’ll break it all down with real benchmarks and action steps.🎧 Listen now and take your newsletter from a weekly experiment to a revenue-generating asset.Mentioned in this episode:Newsletter Profit Club

Send us a textPlanning a whole year of business in one go sounds impressive… until real life (and algorithm shifts) blow it all up. That’s why I stopped looking at my business through a funnel lens and started running it like a growth flywheel — and everything changed.In this episode, I’m taking you behind the scenes of how I use my Creator’s MBA Playbook to plan 90-day growth cycles that actually move the needle. I break down each step of my planning process, from identifying bottlenecks in your business to setting themes, scoring projects, and staying focused. If you’ve ever felt overwhelmed trying to “do it all” — this is your permission slip to do less, but better.You’ll learn how to audit your business the smart way, choose just three projects that really matter, and plan your quarter with confidence (and flexibility). This is the system that keeps my business moving forward — predictably, sustainably, and without the burnout.What You’ll Learn:Why funnels eventually stop working for multi-offer digital businessesThe 5 stages of the Creator’s Growth Flywheel and how to use themHow to do a quarterly audit that reveals your biggest business bottlenecksWhy 90-day planning is the sweet spot for momentum and adaptabilityHow to set a quarterly theme that becomes your strategic filterThe ICE scoring system I use to prioritize goals with impactHow monthly and quarterly reviews compound your business growthYour next quarter doesn’t need to be a guessing game. When you focus on the right three projects — aligned to your flywheel — you’ll feel more momentum, clarity, and confidence in your business.🎯 Join me for the December CEO Growth Flywheel Planning Workshop when you grab your Creator’s MBA Playbook. We’ll map your flywheel, pick your theme, and walk out with your complete 90-day plan. Replay included!Let’s make your next quarter your most strategic one yet. 🎧 Press play now!Mentioned in this episode:Creator's MBA LabCreator's MBA Playbook

Explore the growth journey of HobbyScool, a platform that has rapidly increased its subscriber base and community engagement. Discover how they’re evolving their strategies, focusing on B2B verticals for stability, and tackling retention challenges. Learn about the strengths of their community advocacy and the significance of a diverse revenue model. This insightful discussion provides a roadmap for businesses looking to diagnose their growth issues and adapt for the future.

Feeling like your business is stuck despite doing everything right? Discover why effort alone isn't enough. Learn about the five interconnected stages of a growth flywheel and how one weak area can slow everything down. Avoid common mistakes of fixing the wrong parts and identify your true bottleneck. Focus on just one or two impactful changes per quarter for quicker results. Plus, try a simple diagnostic tool to pinpoint what's blocking your growth and receive personalized insights to get your business moving again!

Uncover the secret to transforming satisfied customers into brand advocates by activating the advocacy stage. Learn why passive sharing falls short and how active advocacy can lead to exponential growth. Discover practical steps to enhance your customer experience, making it easy for fans to spread the word. As the importance of trust and social proof rises in 2026, now is the time to ensure your advocacy strategy is solid. Simple changes this week could ignite your business momentum!

Send us a textIf your audience loves your content but rarely buys, you may be missing an important piece in the retain stage. Over the last few episodes, I have been walking you through my Creator’s Growth Flywheel and what has changed in 2025 for digital product businesses. Funnels are not working the way they used to, consistency alone is no longer enough, and in an AI saturated market, trust matters more than ever. In this episode, I am diving into one of the most critical and most overlooked stages of the flywheel. The retain stage. This is the stage that determines whether all your hard work turns into real revenue or quietly disappears.I break down why so many online business owners are nurturing an engaged audience that never actually converts and why it is not because your offer is bad, you are inconsistent, or your funnels are “broken”. The real problem is that your audience does not know what comes next with you. I will help you see how the retain stage becomes the connective tissue between your content, your conversion, and your recurring revenue so your people stop staying stuck at “fan” status and start becoming long term buyers.What You’ll Learn:Why people love your content but still do not buyThe real role of the retain stage in your growth flywheelHow missing “next steps” keep your audience stuck at the fan levelWhat changes in your business when retain is finally fixedHow retention drives stability, predictability, and recurring revenueWhy you are not missing talent or work ethic. You are missing a systemA simple next step to diagnose whether retain is your true bottleneckWhen you get the retain stage right, every new lead you attract has a clear path to stay in your world, get a deeper transformation, and become a long term customer. I want you to know that you are closer than you think. Your audience already trusts you, your message matters. Now it is time to connect that trust to a clear transformation and next step. Tune into this episode to see where your flywheel may be breaking down and how to start fixing it today.Mentioned in this episode:Creator's MBA LabGet your free 5-minute growth diagnostic with Sloan

Send us a textAre you consistently creating content but still feeling like your business is stuck in neutral?We’re right in the middle of our Creator’s Growth Flywheel series, and today I’m digging into one of the most frustrating experiences entrepreneurs face, putting in all the effort, showing up consistently, and still not seeing results. If you’ve ever felt like your content is being sent into the void, this episode is for you.I’m breaking down why consistency alone isn’t cutting it anymore, especially in a noisy, AI-saturated digital landscape. Your newsletter, your podcast, your posts—those are just parts of a bigger system. Today, we’ll unpack what it really takes to build trust, connection, and conversion through a true nurture system. I’m sharing how you can stand out with sharper messaging, more clarity, and a clear next step for your audience. This episode will shift how you think about your content strategy—and what to do if your flywheel feels broken.What You’ll Learn:Why consistency in content isn’t enough in 2025The real reason your audience isn’t taking actionWhat a full nurture system looks like (hint: it’s not just a weekly newsletter)How to sharpen your message to cut through AI-generated noiseThe elements of thought leader content that builds trustHow successful creators lead their audience toward actionThe key shifts that make your funnel and offers actually convertIf this episode made you feel seen or helped you realize why your content isn’t converting, I want you to know this: your business isn’t broken. You just need a system that brings all the pieces together. Listen in and let’s start fixing it.Mentioned in this episode:Creator's MBA LabGet your free 5-minute growth diagnostic with Sloan

Send us a textFeeling like your funnel used to work but now it's just...stalls? In today’s episode of the Creator’s MBA podcast, I’m pulling back the curtain on one of the most frustrating pain points for digital product creators, when funnels stop converting. You’ve probably said it yourself: “My funnel used to work, but now it’s like no one’s buying.” I’m here to tell you it’s not your funnel. It’s your system.We’re continuing our Creator’s Growth Flywheel series by diving deep into the real reason your funnel feels broken. I walk you through why funnels are only one part of the bigger picture and what happens when they’re disconnected from a larger nurture and sales ecosystem. Whether you’ve built multiple funnels or are still perfecting your first, this episode will show you exactly how to turn those pieces into a seamless, scalable system.What You’ll Learn:Why funnels that once worked are now falling flatThe outdated thinking that keeps entrepreneurs stuckHow disconnected funnels hurt your customer journeyThree reasons funnels feel broken—and how to fix each oneWhat your funnel should be doing to fuel growthThe crucial role of nurture content in conversionHow to take action today without building anything new If you’re starting to realize it’s not about building more funnels, but building the right connections between what you already have, then this episode is going to be a game-changer. Tune in now and take the first step toward building a business that compounds momentum, not just collects leads.Mentioned in this episode:Creator's MBA LabGet your free 5-minute growth diagnostic with Sloan

Growth in online business is feeling tougher, and it’s not just in your head. Dr. Destini Copp discusses why traffic and engagement have nosedived and the critical mistake of using disconnected tactics. She emphasizes that individual perspective is now the key differentiator. The Creator's Growth Flywheel is introduced as a five-stage model to create predictable growth. Learn how to attract, engage, nurture, retain, and inspire advocacy from your customers, plus a quick diagnostic tool to pinpoint your biggest growth opportunity!