Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

They reframe personal knowledge, frameworks, and decision patterns as intellectual property. They explore how recurring methods become transferable assets others can use. They explain how AI can operationalize thinking to scale your expertise. They describe AI coach clones and practical prompts to convert creator-dependent work into owned systems.

Send us a textMost business owners aren’t short on information, they’re stuck because they don’t know which direction deserves their full commitment. In this episode, I dive into why watching decisions get made in real time teaches you far more than polished advice ever could.I’m taking you behind the scenes into how judgment is built, not by copying what worked for someone else, but by observing how trade-offs are made, what gets prioritized, and what’s left on the cutting room floor. If you’ve ever felt overwhelmed by choices or unsure which path to take, this episode will help shift how you think about decision-making in your own business.What You’ll Learn:Why advice often loses its value once your business is workingThe real problem behind “I don’t know what to do next”How judgment is built by seeing what almost happenedWhy context matters more than copying successWhat to pay attention to when watching someone make decisionsQuestions to sharpen your own strategic thinkingHow to use this lens to evaluate your own trade-offsIf you’re ready to stop searching for the “right” answer and start building trust in your own thinking, hit play on this episode. And don’t forget to grab the free report I mention—it’s the perfect way to practice this decision-making lens.Mentioned in this episode:Free Report: The Decisions Behind a 17,958-Attendee Creative Event$1M HobbyScool Experiment

Explore the intriguing concept that the learning journey lies in decision-making rather than just outcomes. Discover the rationale behind a $1 million experiment focused on understanding decision processes as a business scales. Delve into the trade-offs and context integral to each decision, and learn how documenting the uncertainty can enhance judgment. Gain insights from a massive creative event and uncover how repeated decision patterns drive growth. Perfect for those seeking deeper, real-time insights into the entrepreneurial journey.

Send us a textThe numbers I check every single week (and why they matter more than dashboards)If you’ve ever found yourself buried in data but still unsure about what’s actually moving the needle in your business, you’re not alone. In this episode, I’m sharing the exact weekly numbers I track as a Creator CEO—no overwhelm, no vanity metrics, just high-impact visibility that helps me make better decisions, faster.We’re not diving into spreadsheet chaos or dozens of dashboards. Instead, I’ll show you how to focus on three core areas that give you the clarity to lead your business like a CEO. Whether you’re earning six figures or just starting out, these are the metrics that matter—and the ones you can let go of.What You’ll Learn:Why more data doesn’t equal more clarityThe #1 mindset shift from creator to CEOThe three key questions that guide all my business decisionsHow to identify what’s actually earning in your business right nowWhy cost isn’t just money—and what that means for your offersHow a CEO dashboard helps you scale, simplify, or let goThe reason I check these numbers weekly (not daily, not quarterly)If decision fatigue has been creeping in, this episode will help you cut through the noise and get clear on what deserves your focus. Tune in and let’s build a business that runs with intention—not guesswork. 🎧Mentioned in this episode:Creator's MBA Lab

Send us a textIf you’ve been sending consistent, thoughtful emails but the results still feel underwhelming, there’s a reason and it’s not that newsletters stopped working. It’s that the rules have quietly changed.In this episode, I dig into the State of Newsletters 2026 report from Beehiive and share why email is now the most stable (and profitable) part of the creator economy. I’ll walk you through what’s shifting, what’s no longer working, and how to build a newsletter system that actually supports your business long-term.What You’ll Learn:Why newsletters feel broken—and why they’re notThe new role email plays in your businessHow to shift from megaphone to “digital coffee shop”The #1 reason newsletters don’t drive revenueWhy 90-day planning changes everythingIf your newsletter has been running on guesswork, this episode will help you bring structure, strategy, and results back into your inbox.Mentioned in this episode:Newsletter Profit ClubThe State of Newsletters 2026

Send us a textIf you're tired of hustling for every new subscriber or drowning in launch mode, this episode is your fresh new strategy. We're diving into how you can host low-lift, high-impact events that grow your email list without the stress.I sat down with Michelle Pontvert, my go-to expert for “easy events,” to talk all things bundles, summits, and out-of-the-box collaborations. Michelle shares how to attract aligned subscribers without the overwhelm, by leaning into minimalist formats that are intentional, powerful, and surprisingly simple to pull off. From email-only events to private podcast summits, you’ll walk away with fresh ideas you can implement right now.We also dig into what makes a collaborative event truly work—for both you and your guest contributors—and how to make it a win-win so your list (and reputation) grow at the same time.What You’ll Learn:The difference between bundles and summits—and when to use eachWhy hosting your own event can 10x your email list growthHow to design a “minimalist” event that still gets major resultsUnique event formats you’ve probably never considered (but should!)Michelle’s favorite low-lift collaboration strategiesHow to create a win-win experience for your contributorsTips to turn new subscribers into long-term fans and buyersWhether you’ve hosted events before or you’re just starting to think about it, this conversation will change the way you see audience growth. Tune in—you’ll leave with a dozen lightbulb moments and at least one new idea to try in your next quarter.🎧 Hit play and let’s make email list building easy again.Mentioned in this episode:Where to find Michelle: WebsiteFree gift: Take my Format Finder Quiz

Send us a textEver feel like your business should be working, but something still feels off?If you're no longer a beginner, if you've launched, built an audience, and proven your offers… yet somehow, things feel heavier, more confusing, or even stuck—this episode is for you. I'm diving into a sneaky growth killer that doesn't get talked about enough: decision friction.What I’ve learned over the years is that most smart, experienced business owners don’t stall at the start. They stall after things begin to work, when they’re faced with multiple good options and no clear next step. In this episode, I’ll help you recognize the subtle signs that you’re dealing with a decision problem (not a strategy or execution problem), and why that matters more than ever right now.What You’ll Learn:Why momentum stalls after your first big winsHow decision friction masquerades as productivityThe 4 most common patterns that signal a decision problemWhy more tools, courses, and data don’t solve thisWhat to do instead of launching (again) or growing your audience (again)The real cost of optimizing the wrong thingHow the Flywheel Decision Session helps you regain clarity and energyIf you've been circling the same decisions for weeks or even months, this episode might be the permission and clarity you've been waiting for. Tune in and let’s get your momentum back on track.Mentioned in this episode:Flywheel Decision Session

Send us a textWhat do you get when you put seven experienced, introverted, neurodivergent business owners on a Zoom call to reflect on the year?A conversation that’s part strategy session, part therapy, and all real talk.In our most recent Weird Hermits roundtable, we cracked open the good, the bad, and the deeply weird parts of running six-figure businesses in 2025. No glossy case studies. No “just manifest it” energy. Just honest reflection on what actually moved the needle and what we’re leaving behind in 2026.Here’s a taste of what came up:→ Monica tripled her revenue in the second half of the year by building “Inbox Experiments, ” GPT-powered freebies that sparked hundreds of email replies and real sales conversations.→ Tara weathered a hard season thanks to her evergreen systems. Her six-month nurture sequence, Pinterest traffic, and SEO kept her business running while she stepped away.→ Kate stopped chasing 7-figure milestones and focused on high-profit, low-stress systems. One ad she launched in February became her best performer by July, because she kept refining her backend funnel.→ Steph realized she was outsourcing things she could’ve automated. After simplifying her systems and reconnecting with her love for deep implementation, her profits surged and burnout dropped.→ Ruth faced a financial reckoning in 2024 and used it to completely revamp her money systems. Now, she’s tracking everything, building reserves, and feeling more in control than ever.→ Liz let go of a legacy brand (RIP Blogger Breakthrough) and rebranded to Creator Ops Hub. It was scary… but gave her the clarity and alignment she’d been craving.→ Sage, who hosted the roundtable, shifted from low-ticket tripwires to more premium offers like her Goodbye 9 to 5 Mastermind and saw revenue and energy skyrocket. She’s focusing on what brings her joy: coaching, teaching, and helping her clients hit consistent 10K months.→ Destini (that’s me!) doubled down on rinse-and-repeat systems and ad strategies. My HobbyScool events continued to deliver consistent results, and I also talked about how I am currently experiencing extreme burnout and what I'm doing to address it.We also opened up about:Boundary-setting (and boundary-breaking)Overthinking vs. making quick decisionsLetting go of overcomplicated funnelsAutomating lead gen to buy back timeAnd reimagining what “success” actually looks like now🎧 Listen to the full 2026 Planning RoundtableIf you're making moves for the new year and wondering what to change, automate, or simplify, this is a conversation you won’t want to miss. It’s unfiltered, encouraging, and full of aha moments you can apply right now.

Send us a textEver looked at your newsletter stats and thought, “What do these numbers even mean?”... it’s time to change that.In this episode of the Creator’s MBA podcast, I’m diving into newsletter metrics and showing you how to read them like a CEO. If you’ve ever felt confused by open rates, click-through rates, or why your email list isn’t converting, this is the clarity you’ve been waiting for. I’m sharing the exact framework I use inside the Newsletter Profit Club to help you see what’s working, what’s not, and what to fix next.We’ll go beyond the surface numbers and get into the mindset shift that transforms metrics from a source of stress into a strategic tool. Whether you’re a seasoned email marketer or just starting to grow your list, you’ll walk away with a simple, powerful approach to make your newsletter a true business asset.🎧 What You’ll LearnWhy open rate is really about recognition and trust (not your subject line)How click-through rate reveals your content’s “activation power”The real reason low conversion rates happen—and how to fix itWhy unsubscribes can actually be a good signHow to track and increase your revenue per readerThe 5-metric “Money Map” framework I use with clientsThe order of operations for fixing your email strategyIf your 2026 goals include more engagement, better conversions, or turning your newsletter into a reliable revenue stream, this episode is your roadmap. Tune in now and if you’re ready to go deeper, join me inside the Newsletter Profit Club workshop where we’ll break it all down with real benchmarks and action steps.🎧 Listen now and take your newsletter from a weekly experiment to a revenue-generating asset.Mentioned in this episode:Newsletter Profit Club

Send us a textPlanning a whole year of business in one go sounds impressive… until real life (and algorithm shifts) blow it all up. That’s why I stopped looking at my business through a funnel lens and started running it like a growth flywheel — and everything changed.In this episode, I’m taking you behind the scenes of how I use my Creator’s MBA Playbook to plan 90-day growth cycles that actually move the needle. I break down each step of my planning process, from identifying bottlenecks in your business to setting themes, scoring projects, and staying focused. If you’ve ever felt overwhelmed trying to “do it all” — this is your permission slip to do less, but better.You’ll learn how to audit your business the smart way, choose just three projects that really matter, and plan your quarter with confidence (and flexibility). This is the system that keeps my business moving forward — predictably, sustainably, and without the burnout.What You’ll Learn:Why funnels eventually stop working for multi-offer digital businessesThe 5 stages of the Creator’s Growth Flywheel and how to use themHow to do a quarterly audit that reveals your biggest business bottlenecksWhy 90-day planning is the sweet spot for momentum and adaptabilityHow to set a quarterly theme that becomes your strategic filterThe ICE scoring system I use to prioritize goals with impactHow monthly and quarterly reviews compound your business growthYour next quarter doesn’t need to be a guessing game. When you focus on the right three projects — aligned to your flywheel — you’ll feel more momentum, clarity, and confidence in your business.🎯 Join me for the December CEO Growth Flywheel Planning Workshop when you grab your Creator’s MBA Playbook. We’ll map your flywheel, pick your theme, and walk out with your complete 90-day plan. Replay included!Let’s make your next quarter your most strategic one yet. 🎧 Press play now!Mentioned in this episode:Creator's MBA LabCreator's MBA Playbook