Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Explore the growth journey of HobbyScool, a platform that has rapidly increased its subscriber base and community engagement. Discover how they’re evolving their strategies, focusing on B2B verticals for stability, and tackling retention challenges. Learn about the strengths of their community advocacy and the significance of a diverse revenue model. This insightful discussion provides a roadmap for businesses looking to diagnose their growth issues and adapt for the future.

Feeling like your business is stuck despite doing everything right? Discover why effort alone isn't enough. Learn about the five interconnected stages of a growth flywheel and how one weak area can slow everything down. Avoid common mistakes of fixing the wrong parts and identify your true bottleneck. Focus on just one or two impactful changes per quarter for quicker results. Plus, try a simple diagnostic tool to pinpoint what's blocking your growth and receive personalized insights to get your business moving again!

Uncover the secret to transforming satisfied customers into brand advocates by activating the advocacy stage. Learn why passive sharing falls short and how active advocacy can lead to exponential growth. Discover practical steps to enhance your customer experience, making it easy for fans to spread the word. As the importance of trust and social proof rises in 2026, now is the time to ensure your advocacy strategy is solid. Simple changes this week could ignite your business momentum!

Send us a textIf your audience loves your content but rarely buys, you may be missing an important piece in the retain stage. Over the last few episodes, I have been walking you through my Creator’s Growth Flywheel and what has changed in 2025 for digital product businesses. Funnels are not working the way they used to, consistency alone is no longer enough, and in an AI saturated market, trust matters more than ever. In this episode, I am diving into one of the most critical and most overlooked stages of the flywheel. The retain stage. This is the stage that determines whether all your hard work turns into real revenue or quietly disappears.I break down why so many online business owners are nurturing an engaged audience that never actually converts and why it is not because your offer is bad, you are inconsistent, or your funnels are “broken”. The real problem is that your audience does not know what comes next with you. I will help you see how the retain stage becomes the connective tissue between your content, your conversion, and your recurring revenue so your people stop staying stuck at “fan” status and start becoming long term buyers.What You’ll Learn:Why people love your content but still do not buyThe real role of the retain stage in your growth flywheelHow missing “next steps” keep your audience stuck at the fan levelWhat changes in your business when retain is finally fixedHow retention drives stability, predictability, and recurring revenueWhy you are not missing talent or work ethic. You are missing a systemA simple next step to diagnose whether retain is your true bottleneckWhen you get the retain stage right, every new lead you attract has a clear path to stay in your world, get a deeper transformation, and become a long term customer. I want you to know that you are closer than you think. Your audience already trusts you, your message matters. Now it is time to connect that trust to a clear transformation and next step. Tune into this episode to see where your flywheel may be breaking down and how to start fixing it today.Mentioned in this episode:Creator's MBA LabGet your free 5-minute growth diagnostic with Sloan

Send us a textAre you consistently creating content but still feeling like your business is stuck in neutral?We’re right in the middle of our Creator’s Growth Flywheel series, and today I’m digging into one of the most frustrating experiences entrepreneurs face, putting in all the effort, showing up consistently, and still not seeing results. If you’ve ever felt like your content is being sent into the void, this episode is for you.I’m breaking down why consistency alone isn’t cutting it anymore, especially in a noisy, AI-saturated digital landscape. Your newsletter, your podcast, your posts—those are just parts of a bigger system. Today, we’ll unpack what it really takes to build trust, connection, and conversion through a true nurture system. I’m sharing how you can stand out with sharper messaging, more clarity, and a clear next step for your audience. This episode will shift how you think about your content strategy—and what to do if your flywheel feels broken.What You’ll Learn:Why consistency in content isn’t enough in 2025The real reason your audience isn’t taking actionWhat a full nurture system looks like (hint: it’s not just a weekly newsletter)How to sharpen your message to cut through AI-generated noiseThe elements of thought leader content that builds trustHow successful creators lead their audience toward actionThe key shifts that make your funnel and offers actually convertIf this episode made you feel seen or helped you realize why your content isn’t converting, I want you to know this: your business isn’t broken. You just need a system that brings all the pieces together. Listen in and let’s start fixing it.Mentioned in this episode:Creator's MBA LabGet your free 5-minute growth diagnostic with Sloan

Send us a textFeeling like your funnel used to work but now it's just...stalls? In today’s episode of the Creator’s MBA podcast, I’m pulling back the curtain on one of the most frustrating pain points for digital product creators, when funnels stop converting. You’ve probably said it yourself: “My funnel used to work, but now it’s like no one’s buying.” I’m here to tell you it’s not your funnel. It’s your system.We’re continuing our Creator’s Growth Flywheel series by diving deep into the real reason your funnel feels broken. I walk you through why funnels are only one part of the bigger picture and what happens when they’re disconnected from a larger nurture and sales ecosystem. Whether you’ve built multiple funnels or are still perfecting your first, this episode will show you exactly how to turn those pieces into a seamless, scalable system.What You’ll Learn:Why funnels that once worked are now falling flatThe outdated thinking that keeps entrepreneurs stuckHow disconnected funnels hurt your customer journeyThree reasons funnels feel broken—and how to fix each oneWhat your funnel should be doing to fuel growthThe crucial role of nurture content in conversionHow to take action today without building anything new If you’re starting to realize it’s not about building more funnels, but building the right connections between what you already have, then this episode is going to be a game-changer. Tune in now and take the first step toward building a business that compounds momentum, not just collects leads.Mentioned in this episode:Creator's MBA LabGet your free 5-minute growth diagnostic with Sloan

Growth in online business is feeling tougher, and it’s not just in your head. Dr. Destini Copp discusses why traffic and engagement have nosedived and the critical mistake of using disconnected tactics. She emphasizes that individual perspective is now the key differentiator. The Creator's Growth Flywheel is introduced as a five-stage model to create predictable growth. Learn how to attract, engage, nurture, retain, and inspire advocacy from your customers, plus a quick diagnostic tool to pinpoint your biggest growth opportunity!

Send us a textWhen your business feels off, it’s not time to panic, it’s time to pivot.Lately, I’ve been getting the same question over and over: “Destini, I think I need to pivot… but I don’t even know where to start.” And I get it. 2025 has brought big shifts. What used to work just doesn’t anymore. Whether it’s AI, changing platforms, or just personal growth, things feel different.In this episode, I’m walking you through the exact process I’d follow if I were pivoting in 2026. I’ll show you how I’d get clear on who I want to serve, how I’d audit my offers and data, and how I’d rebuild momentum without starting from scratch. If you’re feeling that quiet nudge to evolve, this one’s for you.What You’ll Learn:The very first question I ask myself before any pivotHow to tell if your niche is really the problem (hint: it usually isn’t)The four types of pivots and which one you might needWhy “burn it all down” is almost never the answerHow I test pivots with a minimum viable offer (real-life example inside!)The one-year timeline I give every major shift in my businessWhat to do when clarity feels out of reachIf your business has felt off lately, I want you to know, you’re not failing. You’re evolving. A pivot isn’t panic, it’s feedback. Tune into this episode and let me walk you through your next step.Mentioned in this episode:Creator’s MBA Lab

Are your efforts feeling aimless despite doing everything right? Discover five essential systems to transform your unpredictable results into consistent growth. From attracting a reliable audience to nurturing loyal fans, each stage plays a crucial role in your success. Learn to retain customers and turn them into advocates for your brand. Plus, get insights from a free AI diagnostic tool to pinpoint what’s holding you back. It’s time to streamline your strategies and create the predictable growth your business deserves!

Brittany Long, an AI cloning expert and founder of Impact Driven AI, shares her journey from educator to entrepreneur after a health scare. She dives into the fascinating world of AI cloning, explaining how it can save entrepreneurs time and reduce burnout. Brittany discusses creating social, written, and coach clones to streamline content production and serve clients 24/7. She reveals her automation that turns voice memos into complete marketing suites and her brain clone that helps make decisions effortlessly, offering insights into a future where AI enhances coaching and client service.