Creator's MBA: Marketing Tips for Digital Product Entrepreneurs 249: Why Yearly Planning Doesn’t Work — And What to Do Instead
Planning a whole year of business in one go sounds impressive… until real life (and algorithm shifts) blow it all up.
That’s why I stopped looking at my business through a funnel lens and started running it like a growth flywheel — and everything changed.
In this episode, I’m taking you behind the scenes of how I use my Creator’s MBA Playbook to plan 90-day growth cycles that actually move the needle. I break down each step of my planning process, from identifying bottlenecks in your business to setting themes, scoring projects, and staying focused.
If you’ve ever felt overwhelmed trying to “do it all” — this is your permission slip to do less, but better.
You’ll learn how to audit your business the smart way, choose just three projects that really matter, and plan your quarter with confidence (and flexibility).
This is the system that keeps my business moving forward — predictably, sustainably, and without the burnout.
What You’ll Learn:
- Why funnels eventually stop working for multi-offer digital businesses
- The 5 stages of the Creator’s Growth Flywheel and how to use them
- How to do a quarterly audit that reveals your biggest business bottlenecks
- Why 90-day planning is the sweet spot for momentum and adaptability
- How to set a quarterly theme that becomes your strategic filter
- The ICE scoring system I use to prioritize goals with impact
- How monthly and quarterly reviews compound your business growth
Your next quarter doesn’t need to be a guessing game. When you focus on the right three projects — aligned to your flywheel — you’ll feel more momentum, clarity, and confidence in your business.
🎯 Join me for the December CEO Growth Flywheel Planning Workshop when you grab your Creator’s MBA Playbook. We’ll map your flywheel, pick your theme, and walk out with your complete 90-day plan. Replay included!
Let’s make your next quarter your most strategic one yet. 🎧 Press play now!
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