252: Why Smart Business Owners Stall (And How to Start Moving Again)

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Ever feel like your business should be working, but something still feels off?

If you're no longer a beginner, if you've launched, built an audience, and proven your offers… yet somehow, things feel heavier, more confusing, or even stuck—this episode is for you. I'm diving into a sneaky growth killer that doesn't get talked about enough: decision friction.

What I’ve learned over the years is that most smart, experienced business owners don’t stall at the start. They stall after things begin to work, when they’re faced with multiple good options and no clear next step. 

In this episode, I’ll help you recognize the subtle signs that you’re dealing with a decision problem (not a strategy or execution problem), and why that matters more than ever right now.

What You’ll Learn:

• Why momentum stalls after your first big wins
• How decision friction masquerades as productivity
• The 4 most common patterns that signal a decision problem
• Why more tools, courses, and data don’t solve this
• What to do instead of launching (again) or growing your audience (again)
• The real cost of optimizing the wrong thing
• How the Flywheel Decision Session helps you regain clarity and energy

If you've been circling the same decisions for weeks or even months, this episode might be the permission and clarity you've been waiting for. Tune in and let’s get your momentum back on track.

Mentioned in this episode:

Flywheel Decision Session