Creator's MBA: Marketing Tips for Digital Product Entrepreneurs 256: Why I’m Documenting Decisions, Not Outcomes, as I Grow HobbyScool
Jan 18, 2026
Explore the intriguing concept that the learning journey lies in decision-making rather than just outcomes. Discover the rationale behind a $1 million experiment focused on understanding decision processes as a business scales. Delve into the trade-offs and context integral to each decision, and learn how documenting the uncertainty can enhance judgment. Gain insights from a massive creative event and uncover how repeated decision patterns drive growth. Perfect for those seeking deeper, real-time insights into the entrepreneurial journey.
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Experiment Began From A Gap, Not Failure
- Dr. Destini Copp explains the $1M HobbyScool experiment didn't start from failure but from a gap in decision clarity.
- HobbyScool was working, but she needed to expose how decisions were actually made as the business scaled.
Outcomes Hide The Decision Context
- Outcomes show what happened but hide how decisions were made and what was considered.
- Dr. Destini Copp argues decision context and trade-offs matter more for experienced founders than polished results.
Document Trade-Offs To Sharpen Judgment
- Focus less on generic 'what to do' advice and more on how to decide between reasonable options in your context.
- Document trade-offs, timing, systems, and constraints to sharpen your judgment over time.