Creator's MBA: Marketing Tips for Digital Product Entrepreneurs 250: The Newsletter Money Map: 5 Metrics That Drive Revenue
Ever looked at your newsletter stats and thought, “What do these numbers even mean?”... it’s time to change that.
In this episode of the Creator’s MBA podcast, I’m diving into newsletter metrics and showing you how to read them like a CEO. If you’ve ever felt confused by open rates, click-through rates, or why your email list isn’t converting, this is the clarity you’ve been waiting for.
I’m sharing the exact framework I use inside the Newsletter Profit Club to help you see what’s working, what’s not, and what to fix next.
We’ll go beyond the surface numbers and get into the mindset shift that transforms metrics from a source of stress into a strategic tool.
Whether you’re a seasoned email marketer or just starting to grow your list, you’ll walk away with a simple, powerful approach to make your newsletter a true business asset.
🎧 What You’ll Learn
- Why open rate is really about recognition and trust (not your subject line)
- How click-through rate reveals your content’s “activation power”
- The real reason low conversion rates happen—and how to fix it
- Why unsubscribes can actually be a good sign
- How to track and increase your revenue per reader
- The 5-metric “Money Map” framework I use with clients
- The order of operations for fixing your email strategy
If your 2026 goals include more engagement, better conversions, or turning your newsletter into a reliable revenue stream, this episode is your roadmap.
Tune in now and if you’re ready to go deeper, join me inside the Newsletter Profit Club workshop where we’ll break it all down with real benchmarks and action steps.
🎧 Listen now and take your newsletter from a weekly experiment to a revenue-generating asset.
Mentioned in this episode: