Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Send us a textSo many business owners I talk to are burned out from the constant content treadmill. Posting to social, creating reels, and hoping for viral reach that rarely comes. What if I told you there’s a much easier way to consistently grow your list and revenue…without being glued to your phone?In this episode, I’m joined by Zach Spuckler from Heart, Soul & Hustle, and we’re talking all about how to use Facebook and Instagram ads to grow your email list on autopilot. Zach breaks down his refreshingly simple approach to running lead-generation ads, even if you’re brand new or have a small budget. We also talk about how ads can help you reclaim your time, stop relying on algorithm whims, and still see consistent results.If you’ve been hesitant to try Facebook ads, this episode is the nudge you need. Zach shares his “always-on” ad strategy, and the honest truth about what works in 2025 (and what doesn’t). What You’ll Learn:Why Facebook ads are easier and more accessible than ever beforeHow to shift your mindset from “ads are an expense” to “ads are a time buyback tool”The #1 type of campaign Zach recommends starting withWhy low-ticket funnels aren’t the magic bullet many think they areCommon Facebook ad myths—and what’s actually trueWhat email open rates look like for paid traffic vs. organicHow to blend storytelling with promotions in your email strategyIf you’ve ever wished for an “easy button” in your business, this is it. Tune in and learn how Facebook ads can simplify your marketing, grow your audience, and give you back your most precious resource: your time.🎧 Listen now and let’s make ads work for you.Mentioned in this episode:Where to find Zach: Website and InstagramFree gift from Zach: The $15/Day Facebook Ads Growth Strategy

Monica Froese, a digital product strategist and founder of Empowered Business, shares insights on the decline of self-paced courses and the rise of AI in online education. She discusses the shift from one-time purchases to ongoing memberships, highlighting the need for dynamic learning experiences. Monica shares her journey through corporate marketing to AI-driven products, emphasizing engagement without traditional social media. The conversation explores the future of personalized customer experiences and the importance of adaptability in digital entrepreneurship.

Send us a textI used to obsess over ROI—until I realized I was asking the wrong question. What really changed my business was thinking in terms of Return on Time.In this episode, I’m walking you through one of the biggest mindset shifts that helped me build a profitable business without burnout, constant launching, or chasing shiny objects. You’ll hear how I use a rinse-and-repeat system anchored around a promotional calendar to guide all of my content and sales strategy. I’ll also share how I evaluate every task using a simple 3-question filter to make sure my time is always working for me.If you’re constantly busy but not seeing the results you want, this episode will help you shift focus and build a business that runs with more ease and efficiency.What You’ll LearnWhy ROI can be misleading in the early stages of businessThe three simple filters I use to evaluate every taskHow my rinse-and-repeat system works behind the scenesThe power of anchoring your content to a promotional calendarHow to do a weekly time audit to identify high-ROI activitiesWhat evergreen summits can do for your long-term growthA simple time shift that can dramatically improve your resultsWhen you start thinking about Return on Time, your priorities—and your results—start to shift. If you're ready to build a business that respects your energy and time, this episode will give you the clarity and next steps to do just that.👉 Listen now and let’s start optimizing your most precious resource: your time.Mentioned in this episode: Digital Product Growth Lab

Discover innovative ways to boost your income by integrating AI into your digital products. Learn how course creators and coaches can monetize AI-enhanced templates and live workshops. Explore the benefits of embedding AI into your offerings to increase value and results. Find out how to create passive income by licensing AI prompts and workflows. This insightful episode reveals that you don't need to be a tech expert to harness AI's potential for profit!

Welcome emails are crucial for connecting with your audience and improving email deliverability. Discover common mistakes and learn how to craft your first message to set a positive tone. A structured approach can transform your welcome email into a trust-building tool that engages subscribers. Understand how to avoid the spam folder and encourage valuable interactions. Simple strategies can turn your welcome email into a goldmine for long-term engagement.

Send us a textDoes running a membership have to mean being online 24/7? I used to think so—until I found a better way. In this episode of the Creator’s MBA, I’m lifting the curtain on a topic that surprises a lot of people: running multiple successful memberships without a traditional online community. That’s right—no Facebook groups, no Circle, no Slack, no constant notifications. When a fellow podcast host recently said, “Wait, you can do that?” I realized just how many creators still think 24/7 community access is a must-have.So today, I’m walking you through exactly how I support my members with high-touch, low-pressure systems—think live workshops, private podcast Q&As, smart AI assistants, and strategic automations that work around the clock (so I don’t have to). If you’ve ever felt burnt out by the pressure to always be “on” for your community, this episode will give you a fresh perspective and a sustainable path forward.What You’ll Learn:Why I chose to ditch traditional community platforms for my membershipsThe high-touch support systems I use instead (and why they work better)How I run live monthly workshops that are deeply relevant to membersMy “Ask Me Anything” form + private podcast Q&A approachHow I use AI clones and assistants to provide personalized, 24/7 helpThe automation tools that keep members engaged and consistentWhat I’m considering next for even deeper (but still scalable) supportClosing CTA: If you’ve been dreaming of launching a membership but dreading the idea of managing a community, this episode is your permission slip to build it differently. I hope this peek behind the curtain sparks ideas for how you can create support systems that serve your members and protect your energy. Tune in now—and if you want to see how I’ve structured my offers, check out the Newsletter Profit Club and Creator's MBA Lab linked below.Mentioned in this episode:Creator's MBA LabNewsletter Profit ClubHobbyScool Part-Time Passion ClubHobbyScool Craft & Create ClubPodcast show notes: http://destinicopp.com/podcast/membership-without-community-support-model

Discover how to monetize your free content and transform your knowledge into consistent income. Learn the crucial mindset shift that helps you begin earning rather than just giving away your expertise. Uncover practical strategies to identify what your audience truly values and test paid offers quickly. Find out why your newsletter could be one of your most effective sales tools. Finally, explore how every piece of content can lead to revenue without feeling like a sales pitch.

Send us a textAI Isn’t Replacing Course Creators—It’s Redefining Our RoleI’ve been hearing it a lot lately: “What does AI mean for my digital product business?” If you’ve been feeling frozen in fear about AI’s impact on the course and membership industry, you’re not alone—and this episode is for you.Today, I’m opening up about how I’ve personally shifted my business to not just adapt to AI but thrive alongside it. I walk through the big changes I’ve made, like moving from static courses to dynamic memberships, and why I believe “access” and “implementation” are the keys to staying relevant in an AI-enhanced world.I’ll also share the specific strategies I’ve built into my offers—from live monthly workshops to AI-powered tools inside my memberships—to keep content fresh, focused, and hyper-supportive for my students.What You’ll Learn:Why the course industry is moving beyond just “information”How I’ve pivoted from static courses to dynamic membershipsWhat today’s digital product buyers are really looking forReal examples of how I integrate AI into my programs (without losing the human touch)How to use live workshops, private podcasts, and built-in AI tools to deliver transformationWhy focused, results-driven courses still have a place—and when they work bestThree questions to ask as you adapt your business for the AI eraWhether you’re curious, cautious, or ready to jump in with both feet, this episode will give you a grounded look at how to evolve your digital product business in a way that’s sustainable, supportive, and smart. I’d love to hear how you’re adapting—reach out to me on LinkedIn or reply to any of my emails!🎧 Tap play and let’s get into it.Mentioned in this episode:Creator's MBA NewsletterPodcast show notes: http://destinicopp.com/podcast/ai-and-digital-products

Join Kate Kordsmeyer, an expert in soulful business strategies, Ruth Poundby, a self-belief coach, Steph Blake, a tech-savvy consultant, and Liz Stapleton, a legal whiz for bloggers, as they dive into the whirlwind of AI. They share hands-on experiences with AI tools for creating everything from bots to tailored newsletters. Discover innovative pricing strategies, ethical considerations, and how personal connections matter even in a tech-driven world. Whether you're an AI newbie or a seasoned user, you'll leave inspired and ready to embrace the future!

Send us a textIf you're growing your audience solely on platforms like Instagram, TikTok, or Etsy, you're building on borrowed time—and borrowed land.In this episode of the Creator’s MBA, I chat with Abby Heheman, Global Marketing Director at GetResponse, our sponsor this week, about the critical difference between owned and rented platforms. We dive into why relying solely on social media or marketplaces puts your business at risk—and how to take back control by building an email list and owning your digital assets. Abby shares smart strategies for turning casual followers into loyal subscribers and long-term customers. Whether you're a coach, course creator, or digital product seller, this is a conversation you don’t want to miss.We also explore how to leverage lead magnets, set up simple automations, and use platforms like GetResponse to create customer experiences that actually convert.What You’ll Learn:The difference between owned and rented digital land—and why it mattersHow to safeguard your business from platform shutdowns or algorithm changesWhy podcasting can be a powerful owned channel (with a smart tip for converting listeners!)Real-world examples of turning social media followers into email subscribersHow lead magnets still work—and what makes a great one todayThe power of simple automations like abandoned cart emailsWhat’s working right now in email marketing across industriesYou don’t have to be at the mercy of the algorithm. Take one small step today—whether it's creating a lead magnet or sending your next newsletter—and start owning your audience. Tune in now and learn how to build a more resilient, revenue-generating business.Mentioned in this epsiode:Owned vs. Rented: Why Smart Businesses Build What They OwnThis guide breaks down how to take control of your marketing, build direct customer relationships, and grow on your own terms — not the algorithm’s.Grab it here: https://marketing-getresponse.com/owned-vs-rented-land-dcPodcast show notes: http://destinicopp.com/podcast/stop-building-your-business-on-rented-land