Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

236: $1M Experiment I’m Running in Public

9 snips
Sep 30, 2025
In a bold new venture, the host shares their journey to scale HobbyScool into a million-dollar brand, all live on Substack. Dive into the messy middle of entrepreneurship as they document real strategies and decisions. Discover why Substack is the perfect platform for this experiment, offering both discovery and engagement. Learn about the dual experiments they're running and the value of accountability through shared failures and wins. This raw approach could inspire your own business growth.
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INSIGHT

Build In Public As An Experiment

  • Destini frames the project as a live experiment to scale Hobby School to a $1M exit while documenting every step publicly.
  • Building in public forces accountability and surfaces real decisions, not polished post-hoc stories.
ADVICE

Use Substack For Discovery And Documentation

  • Use Substack because it blends social discovery with newsletter control, letting new readers find you without social algos.
  • Test platform features first, then bring findings back to your audience or paid community.
ANECDOTE

Hobby School's Origin And Goal

  • Hobby School helps people turn creative passions into life-changing journeys through courses, events, memberships and products.
  • Destini has long held a vision to scale and eventually sell Hobby School as a million-dollar business.
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