253: How to Grow Your Email List with Easy Events (No Burnout Required)

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If you're tired of hustling for every new subscriber or drowning in launch mode, this episode is your fresh new strategy. We're diving into how you can host low-lift, high-impact events that grow your email list without the stress.

I sat down with Michelle Pontvert, my go-to expert for “easy events,” to talk all things bundles, summits, and out-of-the-box collaborations. 

Michelle shares how to attract aligned subscribers without the overwhelm, by leaning into minimalist formats that are intentional, powerful, and surprisingly simple to pull off. 

From email-only events to private podcast summits, you’ll walk away with fresh ideas you can implement right now.

We also dig into what makes a collaborative event truly work—for both you and your guest contributors—and how to make it a win-win so your list (and reputation) grow at the same time.

What You’ll Learn:

• The difference between bundles and summits—and when to use each
• Why hosting your own event can 10x your email list growth
• How to design a “minimalist” event that still gets major results
• Unique event formats you’ve probably never considered (but should!)
• Michelle’s favorite low-lift collaboration strategies
• How to create a win-win experience for your contributors
• Tips to turn new subscribers into long-term fans and buyers

Whether you’ve hosted events before or you’re just starting to think about it, this conversation will change the way you see audience growth. 

Tune in—you’ll leave with a dozen lightbulb moments and at least one new idea to try in your next quarter.

🎧 Hit play and let’s make email list building easy again.

Mentioned in this episode:

Where to find Michelle: Website

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