208: The Five Jobs Of Newsletters That Actually Get Read

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Ever wonder why some newsletters get eagerly opened while others languish unopened in the inbox abyss? In this week's episode of Creators MBA, I'm pulling back the curtain on what makes the difference between newsletters people can't wait to read and those they quickly archive (or worse... unsubscribe from).

Here's the truth that transformed my own newsletter approach: your newsletter isn't about you. I know, I felt that little sting too when I first realized it! But this mindset shift is exactly what helped me create content that my readers actually look forward to receiving.

In this episode, I break down:

• The five specific "jobs" that successful newsletters perform for readers
• Why getting ultra-specific about your audience changes everything
• A simple 15-minute exercise that will make your newsletter content creation so much easier
• Real examples of how I've applied these principles to the Creators MBA newsletter

If you've been struggling with low open rates or feeling stuck on what to include in your next newsletter, this episode will give you a clear framework to create content that genuinely connects with your readers.

Mentioned in this episode:

• Newsletter Profit Club

Episode Highlights:

• [00:00:54] The harsh but transformative truth: "Your newsletter is not about you"
• [00:01:21] The five core jobs your newsletter can perform for readers
• [00:03:51] Why specificity matters: "When you try to speak to everybody, you're going to end up connecting with no one"
• [00:04:48] A 15-minute exercise to clarify your newsletter's purpose and audience
• [00:05:19] How knowing these two elements makes content creation dramatically easier