204: The 15-Minute Newsletter Hack That Keeps You in the Primary Inbox Forever

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Ever wonder why some people's newsletters land in the primary inbox while yours keeps getting lost in the promotional tab? This week on the Creators MBA podcast, I had an amazing conversation with email marketing expert Jay Schwedelson, with the Do This, Not That! top 10 marketing podcast, that I just can't wait to share with you.

Jay revealed a ridiculously simple 15-minute newsletter hack that can keep your emails in your subscribers' primary inbox practically forever. No fancy tech required, no complicated sequences -  just one straightforward strategy most of us overlook.

In this episode, you'll discover:

• Why the first few characters of your subject line matter more than the whole thing (and what to put there for 15% higher open rates)
• The surprising reason your beautifully designed newsletter might actually be hurting your engagement
• A first-person button text swap that can boost your click rates by 25%
• The exact email strategy smart email marketers use to get hundreds of replies to their newsletters

If you've been struggling to grow your list, get responses from your subscribers, or turn your newsletter into a revenue stream, this conversation is packed with practical tips you can implement right away.

Episode Highlights:

• [00:04:43] Growing your newsletter: Jay explains why you absolutely need a pop-up on your website and how to effectively use social media to drive newsletter subscriptions.
• [00:08:44] Increasing newsletter engagement: Learn the simple strategy Jay uses that gets hundreds of responses from his subscribers and keeps his emails landing in their primary inbox.
• [00:10:44] Creating effective subject lines: Discover specific techniques that can increase your open rates by 15%, including what to put in the first few characters of your subject line.
• [00:13:03] Newsletter formatting tips: Jay reveals why being "visually boring" is killing your engagement and how to structure your newsletter for maximum readability.
• [00:15:02] Monetization strategies: Learn why endorsement-style ads outperform traditional advertising and how to structure sponsorship deals that benefit both you and the sponsor.

Mentioned in this episode:

• Check out Jay's Do This, Not That top 10 marketing podcast: https://jayschwedelson.com/podcast/
• The #1 free subject line rating tool: https://subjectline.com/
• Jay on Linkedin: https://www.linkedin.com/in/schwedelson/
• Guru Conference: https://guruconference.com/
• Eventastic: https://www.eventastic.com/