207: Behind The Scenes Live Coaching For Digital Product Revenue Growth (Session #1)

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For the first time ever, I'm pulling back the curtain and sharing a real, unfiltered coaching session on the podcast. This isn't a polished interview or a carefully edited presentation—it's actual coaching happening in real time.

In this first session, you'll meet Abby from The Content Experiment, a fractional marketing director who helps coaches and online businesses with their marketing strategy. Despite her expertise, Abby has been struggling to generate consistent revenue from her own digital products.

What you'll discover in this episode:

• The surprising reason many service providers (even marketing experts!) struggle to sell their digital products
• Why Abby was giving away valuable intellectual property for free instead of monetizing it
• The simple tech stack change that's already creating momentum in her business
• Our specific strategies for growing her email list by 50% over the next six months
• The accountability system that's helping her commit 10 hours weekly to product revenue growth

This is just the beginning of a six-month journey I'll be sharing with you. Each month, we'll check in with Abby to see what's working, what challenges she's facing, and the real results she's achieving.

If you've been wondering what it's really like to work with a coach on transforming your digital product revenue, or if you're a service provider looking to create more sustainable income beyond client work, this episode will feel like it was made just for you.

Many thanks to Abby for opening up and sharing her journey with us! 

Mentioned in this episode:

• Where to learn more about Abby and her offers: Website and LinkedIn
• Abby's free gift - Ask Your Audience
• Creator's MBA Lab
• Newsletter Profit Club

Episode Highlights:

• [00:01:00] Introducing the six-month coaching experiment with Abby from The Content Experiment and setting expectations for transparency throughout the journey
• [00:03:00] Abby explains her business model as a fractional marketing director, her product offerings, and why she needs accountability to grow her digital product revenue
• [00:05:52] The catalyst for change: Abby shares how client unpredictability impacted her income and why diversification through digital products is crucial
• [00:09:00] Dr. Destiny identifies that Abby has been giving away too much valuable content for free and needs proper funnel structures
• [00:16:00] Strategic discussion on restructuring Abby's offers in Thrivecart to create effective tripwires and upsells