206: Are You Busy or Profitable? How to Tell the Difference

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Have you ever found yourself excited about a new platform, collaboration opportunity, or marketing strategy only to realize weeks later that it didn't actually bring in any revenue? You're definitely not alone!

In this week's episode of the Creators MBA Podcast, I'm tackling the question that every business owner needs to ask themselves: Are the activities filling your calendar actually making you money, or are they just keeping you busy?

I'll be honest I recently caught myself getting swept up in some opportunities that, after closer examination, wouldn't have moved the needle in my business. 

In this episode, I share:

• My personal "Revenue Reality Check" framework for evaluating every opportunity that comes your way
• The exact activities that consistently drive revenue in my business (and how to identify yours)
• A practical method for saying "no" to opportunities that don't align with your revenue goals
• How to run small experiments before committing to major initiatives
• The critical questions to ask before diving into any new business activity

If you've ever felt overwhelmed by all the things you "should" be doing in your business, or if you're working hard but not seeing the financial results you want, this episode is for you.

Episode Highlights:

• [00:03:00] The Revenue Reality Check: Three key questions to ask before diving into any new initiative to determine if it will actually generate revenue.
• [00:04:00] Needle-moving activities: Destiny reveals her top revenue drivers - optimizing her email list and growing it through paid ads and strategic partnerships.
• [00:07:00] The Opportunity Cost Framework: A practical method for evaluating every opportunity based on time investment, financial cost, energy required, and potential alternatives.
• [00:10:00] How to identify your own needle-movers: Steps to analyze your revenue sources and align your time allocation with activities that actually generate money.
• [00:13:00] Saying no strategically: Why declining opportunities that don't directly serve your revenue goals is essential for business growth.