Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Send us a textIf you're growing your audience solely on platforms like Instagram, TikTok, or Etsy, you're building on borrowed time—and borrowed land.In this episode of the Creator’s MBA, I chat with Abby Heheman, Global Marketing Director at GetResponse, our sponsor this week, about the critical difference between owned and rented platforms. We dive into why relying solely on social media or marketplaces puts your business at risk—and how to take back control by building an email list and owning your digital assets. Abby shares smart strategies for turning casual followers into loyal subscribers and long-term customers. Whether you're a coach, course creator, or digital product seller, this is a conversation you don’t want to miss.We also explore how to leverage lead magnets, set up simple automations, and use platforms like GetResponse to create customer experiences that actually convert.What You’ll Learn:The difference between owned and rented digital land—and why it mattersHow to safeguard your business from platform shutdowns or algorithm changesWhy podcasting can be a powerful owned channel (with a smart tip for converting listeners!)Real-world examples of turning social media followers into email subscribersHow lead magnets still work—and what makes a great one todayThe power of simple automations like abandoned cart emailsWhat’s working right now in email marketing across industriesYou don’t have to be at the mercy of the algorithm. Take one small step today—whether it's creating a lead magnet or sending your next newsletter—and start owning your audience. Tune in now and learn how to build a more resilient, revenue-generating business.Mentioned in this epsiode:Owned vs. Rented: Why Smart Businesses Build What They OwnThis guide breaks down how to take control of your marketing, build direct customer relationships, and grow on your own terms — not the algorithm’s.Grab it here: https://marketing-getresponse.com/owned-vs-rented-land-dcPodcast show notes: http://destinicopp.com/podcast/stop-building-your-business-on-rented-land

Send us a textWhy Your Funnel Isn’t Making Money—And How to Fix It FastI know the frustration—you’ve built the funnel, you’ve followed the steps, and yet, the sales just aren’t coming in. It’s easy to think something is broken, or worse, that you need to start from scratch. But let me tell you: your funnel probably isn’t broken. It just needs a few smart tweaks and the right kind of traffic to thrive.In this episode of the Creator’s MBA Podcast, I’m walking you through the most common reasons why your funnel isn’t converting the way you expected—and exactly how to fix it. From leaky opt-in pages and underperforming tripwires to nurture emails that fall flat, we’re covering all the places your funnel might be leaking money. And we’ll also talk about the piece most people ignore: consistent, qualified traffic. You’ll leave this episode with clarity, confidence, and a roadmap for making your funnel profitable again.What You’ll Learn:Why your funnel isn’t converting—even if everything is “technically” set upThe specific benchmarks to watch for at each stage of your funnelHow to audit your opt-in and tripwire pages for conversion leaksThe biggest checkout page mistakes (and how to fix them fast)How to nurture cold leads with email sequences that actually convertWhy low traffic—not your funnel—is often the real problemHow I’m helping creators inside the Creator's MBA Lab fix funnels with Frankie, the Funnel FixerIf you’ve ever felt like your funnel was a flop, this episode will shift your mindset and show you how a few small changes can lead to big wins. Don’t burn it all down—come learn how to optimize what you already have and finally turn your funnel into the revenue engine it’s meant to be.👉 Listen now and join us in the Fix Your Funnel workshop to get hands-on help fixing your funnel.Mentioned in this episode:Creator's MBA LabFix Your Funnel (with Frankie the Funnel Fixer!) WorkshopPodcast show notes: http://destinicopp.com/podcast/fix-your-funnel-in-one-hour

Many creators fail with paid newsletters by simply offering more content instead of something different. The key is to deliver a unique product that promises specific transformations. Learn the mindset shifts necessary for success and how to structure your offer effectively. Discover proven formats that resonate with subscribers and tips to prevent content burnout. Plus, get a sneak peek into a dedicated workshop designed to help you build a thriving newsletter that truly connects with your audience.

Discover the rinse and repeat business model that brings clarity and predictable revenue to entrepreneurs. Uncover how a systematic promotional calendar can simplify your content and marketing efforts. Find out why embracing simplicity and focusing on a few strategies can lead to sustainable growth. Learn about the importance of live webinars for consistent member enrollment and what tools to ditch for maximum effectiveness. Get inspired to sketch out your own model that operates smoothly, making chaos a thing of the past!

Curious about how creators really generate income? This discussion dives into effective revenue streams, from low-cost products to affiliate earnings. Discover why certain high-touch offers were abandoned and learn about evergreening virtual summits for constant revenue. The episode also emphasizes choosing business models that resonate with your goals and audience. Plus, it offers insights on evaluating digital products for their potential value and sustainability. Perfect for those feeling overwhelmed in their online journey!

Send us a textIf you've been struggling to build your email list, this week's episode is a game-changer. I'm breaking down why creating more content isn't actually the fastest path to growing your audience (yes, you read that right!).Instead, I'm sharing my proven framework for ethically "borrowing" established audiences to rapidly grow your list with qualified subscribers who are genuinely interested in what you offer. You'll learn four specific methods that have helped my clients go from zero to thriving email lists in just months—without spending money on ads or burning themselves out creating endless content.What You'll Learn:Why leveraging other people's audiences is more effective than creating endless contentHow to arrange newsletter swaps (even if your current list is tiny)The smart way to participate in content bundles for maximum subscriber growthWhen podcast guesting is worth your time (and when it isn't)How to secure virtual summit speaking opportunities that deliver high-quality leadsA practical 5-month action plan to implement everything step-by-stepWhether you have 5 subscribers or 500, these strategies work at any stage. I walk you through exactly how to implement each method to accelerate your growth, and I've included tools and resources to make the process even easier.Stop struggling to build your audience in isolation and start leveraging the power of collaboration to grow your business faster. Mentioned in this episode:Newsletter Profit Club Collaboration AppEpisode Highlights:[00:01:00] Why leveraging other people's audiences is more effective than creating more content[00:03:00] Method #1: How to arrange newsletter swaps (even with a tiny list)[00:05:00] Method #2: Participating in content bundles to gain new subscribers[00:06:00] Method #3: Using podcast guesting to build visibility and credibility[00:07:00] Method #4: Speaking at virtual summits for high-quality leads

Send us a textDo you ever feel like you're spinning your wheels on social media with little to show for it? In this week's episode of The Creator's MBA podcast, I'm sharing something special - my recent interview with Gabe Cox from the Grow Your Biz Without Social Media Summit.I break down exactly how I went from feeling trapped by social media algorithms to making $3,000 in a single month just from my email newsletters. If you've been wondering whether all that posting, engaging, and hashtag research is really worth your precious time as an entrepreneur, this episode might just change your business approach completely.You'll discover:The exact moment I realized social media wasn't giving me the ROI I neededMy "Mini Magazine Method" that gets subscribers to actually save my emails in special foldersThe common newsletter mistakes that keep most entrepreneurs from making money5 proven ways to monetize every email you send (including how I landed paid sponsorships)One simple change you can make TODAY to improve your newsletter's performanceNo more algorithm chasing or content hamster wheel! This episode is packed with practical, actionable strategies you can implement right away to transform your email newsletter from a basic update to a serious profit center in your business.Want to see how much YOUR newsletter could be earning? Grab my free Newsletter Profit Calculator here: https://destinicopp.com/calculator

Send us a textEver feel like you’re the only one not making six figures from a single PDF or going viral every other week?In this episode, I’m sharing a message from one of my clients that really hit home. She opened up about the pressure of constantly seeing big, flashy success stories and how discouraging it can feel when you’re in a season of rebuilding or slow growth.I talk about:Why these $1M-in-a-year stories can mess with your mindsetWhat most people don’t tell you about their “overnight” winsWhy one sale does matter — and how to build from itHow I protect my mindset (hint: less email, more mastermind chats)If you’ve ever felt like you’re doing something wrong just because success isn’t coming fast, this one’s for you.

Send us a textHave you ever wished you could be there for every single one of your students without being chained to your computer 24/7? In this week's Creator's MBA podcast episode, I'm diving into something that's completely changed the game for my digital product business – and could do the same for yours.I'm breaking down 5 practical ways to use AI in your digital products that don't require a tech degree or complicated setups. From simple AI prompts that get your students taking action to creating what's essentially a "clone" of your teaching brain, these strategies help your students get better results while freeing up your time.My favorite part? These approaches work whether you're selling courses, memberships, or even low-cost digital downloads. And many of the tools I recommend are free or very budget-friendly!If you've been feeling stretched thin trying to support all your customers or you're looking to improve completion rates in your programs, this episode is packed with ideas you can implement right away, starting with just one strategy that feels right for your business.Mentioned in this episode:Creator's MBA LabPodcast shownotes: http://destinicopp.com/podcast/student-success-ai-automation

Send us a textEver feel like you're stuck on the service provider hamster wheel? You know you want to create digital products, but your calendar is already packed with client work, and finding time to build something new feels impossible.In this week's episode, I break down exactly how to balance both worlds without burning out. You'll learn a practical, step-by-step framework for building digital products while keeping your service clients happy and well-served.I share the same strategies I've used with hundreds of service providers to help them transition from solely trading time for money to having scalable, passive income streams—without sacrificing their existing business.You'll discover:Why most service providers fail when trying to add digital products (and how to avoid their mistakes)A realistic timeline for building your first digital product while maintaining your client loadThe email list growth strategies that work specifically for busy service providersMy "minimum viable product" approach that gets results without perfectionismWhether you're a coach, consultant, designer, writer, or any kind of service provider dreaming of more freedom and scalable income, this episode gives you the roadmap you've been looking for.P.S. If you've been thinking about adding digital products to your business for a while but keep putting it off, this is your sign to finally take action. I promise it's more doable than you think!Episode Highlights:[00:01:00] The compelling reasons to add digital products to your service-based business, including income diversification, scaling your impact, and creating different entry points to work with you.[00:04:00] Phase 1: How to grow your email list quickly by leveraging other people's audiences through virtual summits, bundles, newsletter swaps, and podcast appearances.[00:07:00] Phase 2: Setting up a tripwire funnel to start monetizing your new email subscribers with low-cost offers that solve specific pain points.[00:08:00] Phase 3: Creating a minimum viable version of your signature offer that can fuel your entire digital product growth.[00:10:00] Practical time management strategies for balancing service delivery and product creation, including batching similar tasks and implementing a client day model.