221: Stop Building Your Business on Rented Land

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If you're growing your audience solely on platforms like Instagram, TikTok, or Etsy, you're building on borrowed time—and borrowed land.

In this episode of the Creator’s MBA, I chat with Abby Heheman, Global Marketing Director at GetResponse, our sponsor this week, about the critical difference between owned and rented platforms. We dive into why relying solely on social media or marketplaces puts your business at risk—and how to take back control by building an email list and owning your digital assets. Abby shares smart strategies for turning casual followers into loyal subscribers and long-term customers. Whether you're a coach, course creator, or digital product seller, this is a conversation you don’t want to miss.

We also explore how to leverage lead magnets, set up simple automations, and use platforms like GetResponse to create customer experiences that actually convert.

What You’ll Learn:

• The difference between owned and rented digital land—and why it matters
• How to safeguard your business from platform shutdowns or algorithm changes
• Why podcasting can be a powerful owned channel (with a smart tip for converting listeners!)
• Real-world examples of turning social media followers into email subscribers
• How lead magnets still work—and what makes a great one today
• The power of simple automations like abandoned cart emails
• What’s working right now in email marketing across industries

You don’t have to be at the mercy of the algorithm. Take one small step today—whether it's creating a lead magnet or sending your next newsletter—and start owning your audience. 

Tune in now and learn how to build a more resilient, revenue-generating business.

Mentioned in this epsiode:

Owned vs. Rented: Why Smart Businesses Build What They Own

This guide breaks down how to take control of your marketing, build direct customer relationships, and grow on your own terms — not the algorithm’s.
Grab it here: https://marketing-getresponse.com/owned-vs-rented-land-dc

Podcast show notes: http://destinicopp.com/podcast/stop-building-your-business-on-rented-land