217: Behind the Revenue: How I Actually Make Money in My Digital Product Business
May 28, 2025
Curious about how creators really generate income? This discussion dives into effective revenue streams, from low-cost products to affiliate earnings. Discover why certain high-touch offers were abandoned and learn about evergreening virtual summits for constant revenue. The episode also emphasizes choosing business models that resonate with your goals and audience. Plus, it offers insights on evaluating digital products for their potential value and sustainability. Perfect for those feeling overwhelmed in their online journey!
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volunteer_activism ADVICE
Choose Models That Fit You
Choose a digital product business model that aligns with your audience, goals, and lifestyle to avoid distraction and burnout.
Prioritize a model that fits you personally rather than chasing all possible revenue streams.
question_answer ANECDOTE
Revenue Model of Hobby School
Hobby School earns revenue from live virtual summits with VIP passes, low-cost digital products, memberships, and some sponsorships.
They are now evergreening summits to continue selling VIP passes long after live events.
question_answer ANECDOTE
Revenue Streams for Personal Brand
DestiniCopp.com personal brand generates revenue through low-cost digital products, memberships, affiliate revenue, and occasional sponsorships.
Products focus on helping creators grow digital product businesses with marketing templates and resources.
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If you’ve ever wondered how successful creators actually make money—and what revenue streams are really worth pursuing—this episode is for you.
This week on Creator’s MBA, I’m taking you behind the scenes of both of my brands—HobbyScool and DestiniCopp.com—and walking you through the exact business models and revenue streams I use today, including:
What I do now to generate consistent, scalable revenue
What I no longer do (like done-for-you services and high-ticket coaching) and why I walked away from them
The pros and cons of each major business model so you can choose what’s right for you
There are a lot of shiny business models out there—and it’s easy to feel like you have to do it all. But what really matters is choosing a model that fits your audience, your goals, and how you want to spend your time.
🔍 What You’ll Learn:
The 7+ revenue streams I use to run two profitable digital product businesses
Why I moved away from high-touch offers like 1:1 Zoom coaching and DFY services
How I’m evergreening my virtual summits to increase revenue without starting from scratch
The pros and cons of low-ticket products, memberships, affiliate revenue, sponsorships, and more
The critical questions you should ask when choosing a business model that fits you
If you’ve been feeling overwhelmed by all the possible ways to “make money online,” or wondering whether you’re on the right track—this episode will help you find clarity and confidence.
Let’s build a business that actually works for you—without burnout, without overcomplicating, and without chasing trends.
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