Brandfathers

Dive into the world of brand building with insights dismantling five popular myths. Discover why quitting your job isn't a must and how financial stability is key. Learn that you don't need a huge team; freelancers can be your best buddies. Hear success stories about focusing on a single marketing channel, especially the power of TikTok. Explore the necessity of an omnichannel approach and balancing customer desires with business goals. Plus, gain insights into strategic brand defenses in a competitive retail landscape.

The hosts discuss viral spec ads and the quirky world of running shoes. They dive into the surprising shift of David's Bridal into media and the complexities of celebrity marketing. Orca, a new caffeinated beverage, is analyzed alongside its branding challenges. Unique marketing strategies for various products are highlighted, showcasing creative ad tactics. The conversation wraps up with insights on the evolving landscape of advertising agencies, emphasizing specialization and the integration of creators in client strategies.

Discover the secrets of social media success for marketers, from crafting engaging content to the power of storytelling. Explore the cutthroat prebiotic soda market and the dynamics of celebrity collaborations, including a unique partnership between Perfect Bar and Jason Mraz. Dive into the challenges of athlete branding and learn how to navigate audience engagement effectively. Plus, tips for recent graduates on transitioning to creative roles will inspire you to enhance your career in marketing!

PLTFRM: https://www.onepltfrm.com/ Sub to our Newsletter: https://www.BrandFathers.orgThe Brandfathers review portfolios from a variety of established designers in search of who will give them their new look, plus some big news in the women's apparel and energy drink spaces.Intro 0:00Portfolio Reviews 1:13PLTFRM 40:49NikeSKIMS 42:29Celsius acquires Alani Nu 53:20Outro 1:04:50As always, thanks for watching. Let us know your feedback in the comments - for better or for worse, we’re all ears. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬  & ‪@JordanRogers2626‬

The hosts tackle the intriguing world of modern branding and influencer marketing. They discuss how Nike’s innovative strategies keep them ahead of the game, while also analyzing the competitive rivalry in the probiotic soda market. The significance of personal branding and how to authentically connect with diverse audiences is highlighted. Plus, there are valuable insights on the evolving landscape of influencer strategies and the balance brands must strike in a saturated market. Expect laughs and engaging banter throughout!

Learn about PLTFRM: https://www.onepltfrm.com/Subscribe to the BrandFathers Newsletter: https://brandfathers.org/The BrandFathers tear apart the 2025 Super Bowl ads for better or for worse. Watch as they discuss multi-million dollar marketing sins committed by your favorite brand, celebrities and agencies.Intro 0:00Carl's Jr 0:42Hexclad 6:00Ramp 11:40UberEats 14:43Disney+ 20:14Hellmans 23:54Google 26:48Mountain Dew 34:57Salesforce 40:33Meta 45:55Budweiser 47:55Bud Light 50:40Outro 53:52Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬  & ‪@JordanRogers2626‬

Explore the foundations of effective marketing strategies that resonate with modern consumers. The discussion dives into the power of compelling hooks and storytelling, and how brands must prioritize customer interests. Learn about the importance of innovative distribution and the shift towards direct-to-consumer methods. Examples like the 'Grimace Shake' and brands such as Aesop showcase dynamic marketing adaptations. Discover how performance-driven tactics and creative communication shape today's branding landscape.

Learn about PLTFRM: https://www.onepltfrm.com/In this episode The BrandFathers explore the world of dark advertising, European megastars, AI renaissance and much more.0:00 Intro2:10 The Fathers confess about a marketing disaster class10:30 How lying in your ads can make you millions20:00 The $87m/year man joins Ferrari26:12 PLTFRM’s transcendent offerings27:00 Progresso gets quirky with…soup drops?36:25 How OpenAI will take your marketing job41:29 De-brain rotting your kid with KiwiCo 47:10 Novak and Trump break the fourth wall57:48 BrandFathers look inward at their the lack of Brand GuidelinesPer usual, the fathers meet controversial topics head on and even make you crack a smile while doing so.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬  ‪@Shwinnabego‬  & ‪@JordanRogers2626‬Subscribe to our Newsletter so you never miss a great campaign: https://brandfathers.org/subscribe

Learn about PLTFRM: https://www.onepltfrm.com/In this episode, the BrandFathers break down campaigns from the world’s biggest brands and celebrities, discussing what’s really going on behind the scenes.0:00 Intro1:08 Severance locks it’s actors in a glass cage in the middle of Grand Central9:03 Bad Bunny shuts down the NYC subway…in disguise?13:29 Coors drops the ball with a typo in multi-million $ campaign 20:36 Walmart rebrand leaves consumers suspicious about money laundering 31:20 Retails greatest secrets finally revealed with PLTFRM 36:47 How in person observations can save you from PR nightmares40:10 AJ Brown single handedly drives $1M+ in book sales during the middle of an NFL game46:23 OutroExpect a seriously unserious conversation about all the above plus dad jokes on brand enough to curl your toes.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬  ‪@Shwinnabego‬  & ‪@JordanRogers2626‬Subscribe to our Newsletter so you never miss a great campaign: https://brandfathers.org/subscribe

This week, The BrandFathers take on the godforsaken “New Year, New You” campaigns and ask the tough questions:Equinox vs. Zumba: The fitness war you didn’t know you cared about. Equinox says, “We Don’t Do January,” while Zumba rolls out the welcome mat. Who, if anyone, takes the crown?Notion’s Glow-Up: How do you make something as uncool as productivity software…fun? Notion might have the answer—or maybe not.Startup Frauds & Sports Betting: From Silicon Valley smoke-and-mirrors to the flood of sports betting ads, we’re breaking down the BS (and maybe applauding some of the hustle).Expect hot takes, cold hard truths, and just the right amount of chaos. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game.The Brandfathers are:Jordan Rogers @jordanrogersAshwinn Krishnaswamy @shwinnabegobrandOren John @orenmeetsworldSubscribe to our Newsletter so you never miss a great campaign: https://brandfathers.org/subscribe