Brandfathers

Brandfathers LLC
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May 6, 2025 • 46min

The Art of Looking Expensive (When You’re Really Not)

This week the Fathers talked luxury social media and how people & brands can still compete in the TikTok world with high production content.Wisdom Kaye (03:10)Montes Sauce (10:51)Sult (15:58)Ocean and San (20:12)Bad Hambres (24:38)Nike (29:45)IWC Watches (33:49)MoSpoke (37:12)As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: https://www.Brandfathers.org PLTFRM: https://www.onepltfrm.com/
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Apr 29, 2025 • 1h 5min

The Anti-DTC Brand: How Marcus Milione built a cult following by documenting, not marketing

Marcus Milione, founder of Minted New York and a trailblazer in documenting brand journeys, shares his insights on building a community through authenticity. He discusses transforming fitness content into a thriving jewelry brand, highlighting the power of storytelling over traditional marketing. Marcus reveals how pop-up events foster brand loyalty and community engagement, and explores personal wellness routines like cold plunges. He emphasizes the importance of passion and emotional intelligence in marketing, encouraging others to trust their instincts in business.
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Apr 22, 2025 • 49min

How Tom Brady turned his face into millions $$$

This week the Fathers talked celebrities and how they're leveraging their fame and faces into millions outside of their main careers.Viral Chocolate Collab (00:34)Jimmy Fallon’s Show Audition (04:41)Tom Brady x Delta (15:46)New Era Chief Officers (20:37)Creators vs Celebs (27:00)Influencer FTC Lawsuit (35:23)China Tariff Impact (40:55)As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬
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Apr 17, 2025 • 59min

How to unlock your marketing genius

This week, The Fathers talk how less can be more, how to work with content creators, Coachella activations and the importance of visual hooks.Intro (00:22)The Masters (How less can be more) (01:30)How to work with content creators (21:31)High-Impact, Low-Cost Activations (39:58)Importance of visual hooks (47:13)Nothing Is Original (51:37)Outro (57:22)As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬  ‪@Shwinnabego‬  & ‪@JordanRogers2626‬
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Apr 8, 2025 • 50min

The underground marketing playbook

Discover the underground marketing tactics celebrities use to rake in millions of views. Explore innovative strategies like multi-account management and localized content creation. Delve into the clipping economy and how it shapes influencer engagement. Learn how AI is transforming video content and impacting audience reach. Witness the evolution of brand loyalty programs through community engagement. Get inspired by experiential retail strategies that pull customers into stores.
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5 snips
Apr 2, 2025 • 43min

How to use AI in Marketing (don’t make these mistakes)

Explore the rising role of human creativity in an AI-driven marketing landscape. Dive into the pitfalls brands face with ChatGPT ads, and hear about Saratoga Water's surprising viral success. Discover how effective visuals can be crafted using a blend of automation and human insight, and understand the importance of authenticity in marketing strategies. Also, learn about innovative retail tactics that connect brands with consumers, all while navigating the complexities of cultural sensitivity in viral campaigns.
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Mar 27, 2025 • 1h 2min

The Truth About Sports Marketing

This episode is brought to you by PLTFRM: ⁠https://www.onepltfrm.com/The Brand Fathers go beyond the brackets and teach you about the Billion Dollar College basketball business, NIL, the future of Sports Creators, Collaborations with Sports Brands like Stone Island X Under Armour's Curry Brand, How Nigel Sylvester has maintained relevance with the Jordan Brand and more of the latest campaigns that cut through.Sub to our Newsletter: https://www.BrandFathers.orgFollow the gang at ‪@orenmeetsworld‬ ‪@JordanRogers2626‬ ‪@Shwinnabego‬
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18 snips
Mar 20, 2025 • 53min

20 years of brutally honest brand building advice in 47 minutes

Dive into the world of brand building with insights dismantling five popular myths. Discover why quitting your job isn't a must and how financial stability is key. Learn that you don't need a huge team; freelancers can be your best buddies. Hear success stories about focusing on a single marketing channel, especially the power of TikTok. Explore the necessity of an omnichannel approach and balancing customer desires with business goals. Plus, gain insights into strategic brand defenses in a competitive retail landscape.
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Mar 11, 2025 • 56min

What to know before hiring (or building) an agency

The hosts discuss viral spec ads and the quirky world of running shoes. They dive into the surprising shift of David's Bridal into media and the complexities of celebrity marketing. Orca, a new caffeinated beverage, is analyzed alongside its branding challenges. Unique marketing strategies for various products are highlighted, showcasing creative ad tactics. The conversation wraps up with insights on the evolving landscape of advertising agencies, emphasizing specialization and the integration of creators in client strategies.
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14 snips
Mar 4, 2025 • 1h 8min

How brands can master social media (real life playbook)

Discover the secrets of social media success for marketers, from crafting engaging content to the power of storytelling. Explore the cutthroat prebiotic soda market and the dynamics of celebrity collaborations, including a unique partnership between Perfect Bar and Jason Mraz. Dive into the challenges of athlete branding and learn how to navigate audience engagement effectively. Plus, tips for recent graduates on transitioning to creative roles will inspire you to enhance your career in marketing!

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