Brandfathers

How to do marketing in real life

13 snips
May 13, 2025
Explore how physical retail spaces can be revitalized to attract customers, using tactics like immersive design and strategic branding, inspired by a Louvre replica in China. Discover the magic of coffee shops that creatively narrate their farmer's story and enhance consumer experience. Dive into the power of influencer marketing, especially for local businesses, and see how TikTok is changing the music promotion landscape. Each topic offers a fresh take on engaging in-person interactions and modern marketing strategies.
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ANECDOTE

Louvre Replica Mall as Destination

  • The Louvre replica mall in Foshan, China, attracts people with its brand and spectacle despite not being the actual Louvre.
  • This shows how unique design elements can transform a space into a destination worth traveling for.
INSIGHT

Design Spaces to Drive Foot Traffic

  • Physical spaces must be intentionally designed to create compelling experiences that attract foot traffic.
  • Design features should be shareable and encourage visitors to engage and post about the space on social media.
ANECDOTE

Cars Inside Coffee Shops Boost Buzz

  • A car-themed coffee shop gained massive popularity by placing several rare Porsches inside the venue.
  • The unique decor broke the internet and boosted business despite neighbors' complaints.
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