How to do marketing in real life
Brandfathers
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The Power of Influencer Marketing
This chapter explores the commercial dynamics of trading influence through social media, focusing on the Popular Pays platform that connects brands with influencers. It highlights innovative marketing strategies for local businesses, emphasizing the impact of influencer-generated content on brand visibility and engagement. The discussion reflects on real-world examples, showcasing how small businesses can effectively leverage local influencers to enhance their outreach without traditional advertising costs.
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