Brandfathers

Ryan Duey, Co-founder and CEO of Plunge, shares the inspiring journey of transforming a garage startup into a $100 million powerhouse during the pandemic. He dives into the essential branding strategies that helped the company thrive, including the comedic mishaps of building a cold plunge brand. Ryan discusses the evolution of influencer marketing in wellness, the surge of wellness hospitality, and the innovative design behind their saunas, blending aesthetics with functionality. His personal anecdotes bring an engaging twist to the startup narrative.

This week the fathers are back with a classic marketing round up. Listen to them discuss:Intro 0:00Cracker Barrel/Red Lobster 01:55Kelce x AE 10:30Cailtin Clark 27:10US Gov Design 31:54Naomi Osaka 42:50Beats 43:50AI Extras 50:45And as always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠⁠⁠https://www.Brandfathers.org⁠⁠Brandfathers Job Board: ⁠⁠https://jobs.brandfathers.org/⁠

The hosts kick things off with a humorous look at rebranding, featuring playful anecdotes about popular products. They dive deep into Cracker Barrel's nostalgic makeover and its innovative offerings. The conversation shifts to celebrity health revelations, dissecting the blend of personal health and commercial promotion. AI's transformative role in marketing takes center stage, showcasing how it can synthesize customer insights. Finally, they discuss the strategic use of custom GPTs to boost collaboration and productivity in marketing teams.

In this thought-provoking discussion, Zain Ali, a TikTok Shop expert and agency founder, shares his insights on leveraging TikTok for brand growth. He dives into effective product strategies and the impact of TikTok's unique algorithm. Zain emphasizes the importance of live streaming and creator partnerships, showcasing how brands can engage top creators and maximize sales. He also introduces an innovative gifting tool to streamline creator collaborations, highlighting the significant role of influencer relationships in driving brand success.

This discussion dives into the fascinating world of viral campaigns, examining highlights like Polaroid's nostalgia-driven approach and Timothée Chalamet's stylish endorsement for Cash App. The impact of authenticity in advertising is emphasized, contrasting traditional celebrity endorsements with unconventional influencers. There's a deep dive into navigating marketing controversies, showcasing how brands confront societal reactions. Additionally, the challenges of merging analog branding with AI in a digital age are explored, offering insights into innovative strategies that captivate audiences.

Dive into the ever-evolving world of sports marketing, where cultural narratives shape brand identities. Discover how emerging WNBA stars spark a commercial evolution, challenging traditional frameworks. Unpack the complexities of athlete endorsements and the impact of social media on campaigns like Gatorade's. Explore the interplay of cultural phrases and their significance in targeting younger audiences. Finally, see how major brands like Nike draw inspiration from smaller innovators to redefine event experiences, blending sports with fashion.

Discover how AI tools like ChatGPT are undermining personal branding and the rise of generic content on platforms like LinkedIn. Amid amusing anecdotes, hosts reflect on cultural contrasts from Italy to LA and the struggle for authenticity online. They explore the changing face of Pinterest as men embrace a broader range of interests, while discussing novel marketing strategies like Wimbledon’s unique social content. From the implications of cancel culture to AI's impact on creativity, this conversation is as insightful as it is entertaining.

You can get the free retail report here: https://brandfathers.org/retail-101This week the fathers sat down with Nicole from PLTFRM for a special episode.Over the course of an hour she broke down retail strategies used by brands like Feastables, Bloom, Armra, Mountain Valley & others as well as strategy + insight on how to get your own brand into retail and win.PLTFRM: https://www.onepltfrm.com/

Ashwinn & Oren recap a week in France at Cannes Lions, while Jordan asks the important questions. As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: https://www.Brandfathers.org PLTFRM: https://www.onepltfrm.com/

This week the Fathers sat down with Bill Rom, Co-Founder of Baseball Lifestyle 101.We talk everything from starting out in a basement with 5,000 followers to doing $1 million in a single day.As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: https://www.Brandfathers.org PLTFRM: https://www.onepltfrm.com/