Brandfathers How to get attention on social media (brand examples)
Nov 5, 2025
The hosts delve into the art of capturing attention online with a mix of humor and insights. They dissect the viral engagement strategies behind Barstool's Internet Invitational, unravel Google’s Pomelli AI's capabilities, and explore how niche audiences can become valuable business funnels. The challenges of managing online backlash and the importance of human creativity over AI are highlighted. Plus, there’s a discussion on hardware launches and the impact of algorithmic behavior on content visibility. It's a treasure trove for marketers!
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Let Genuine Enthusiasm Lead Product Talks
- When you genuinely like a product, set up authentic conversations rather than hard selling during events.
- Prep founders to speak from true enthusiasm to make Q&As more convincing.
Leverage Shoot Days For Creator Workshops
- Tap additional creators into campaign shoots by hosting workshops on extra production days to amplify assets.
- Let attendees repurpose content after a date to multiply reach and fuel campaign launches.
Barstool's Creator Golf Sparked Viral Drama
- Barstool launched the Internet Invitational with 48 top golf creators and a million-dollar prize to create drama-driven creator golf programming.
- The reality-TV editing amplified conflict and sparked heavy engagement and polarized comments.