Brandfathers 2025 Marketing Trends Explained (what we can learn)
Dec 9, 2025
The hosts dive into running culture and the biggest marketing trends for 2025. They dissect unique booth creativity at trade shows and the power of premium pricing. A riveting discussion on repeat exposures in social media reveals the importance of varied content. They explore the rise of creator-led agencies and the potential of comment threads as content goldmines. Insights on sonic branding for short-form videos and Spotify Wrapped's design grab attention. Plus, they analyze Ronaldo's investment in AI innovations.
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Running Brands Crossing Into Fashion
- Jordan described attending the biggest running convention and meeting Salomon's president, revealing their shift from performance to fashion.
- He noted Satisfy's fashion-rooted running apparel and distinct booth design stood out among trail brands.
Pick Two Slides And Act
- Ashwinn summarized the 'Social Media Signals' 400-slide deck and warned that long decks without action are useless.
- He recommended extracting a few tactical slides and executing rather than sharing the whole conceptual report.
Repurpose A Hero Idea Into Variants
- Do reuse and iterate on one core hero idea across multiple short-form variants to reach new audiences.
- Film different edits and hooks from the same shoot to create many shots on goal rather than one big bet.