Brandfathers

Discover the underground marketing tactics celebrities use to rake in millions of views. Explore innovative strategies like multi-account management and localized content creation. Delve into the clipping economy and how it shapes influencer engagement. Learn how AI is transforming video content and impacting audience reach. Witness the evolution of brand loyalty programs through community engagement. Get inspired by experiential retail strategies that pull customers into stores.

Explore the rising role of human creativity in an AI-driven marketing landscape. Dive into the pitfalls brands face with ChatGPT ads, and hear about Saratoga Water's surprising viral success. Discover how effective visuals can be crafted using a blend of automation and human insight, and understand the importance of authenticity in marketing strategies. Also, learn about innovative retail tactics that connect brands with consumers, all while navigating the complexities of cultural sensitivity in viral campaigns.

This episode is brought to you by PLTFRM: ⁠https://www.onepltfrm.com/The Brand Fathers go beyond the brackets and teach you about the Billion Dollar College basketball business, NIL, the future of Sports Creators, Collaborations with Sports Brands like Stone Island X Under Armour's Curry Brand, How Nigel Sylvester has maintained relevance with the Jordan Brand and more of the latest campaigns that cut through.Sub to our Newsletter: https://www.BrandFathers.orgFollow the gang at ‪@orenmeetsworld‬ ‪@JordanRogers2626‬ ‪@Shwinnabego‬

Dive into the world of brand building with insights dismantling five popular myths. Discover why quitting your job isn't a must and how financial stability is key. Learn that you don't need a huge team; freelancers can be your best buddies. Hear success stories about focusing on a single marketing channel, especially the power of TikTok. Explore the necessity of an omnichannel approach and balancing customer desires with business goals. Plus, gain insights into strategic brand defenses in a competitive retail landscape.

The hosts discuss viral spec ads and the quirky world of running shoes. They dive into the surprising shift of David's Bridal into media and the complexities of celebrity marketing. Orca, a new caffeinated beverage, is analyzed alongside its branding challenges. Unique marketing strategies for various products are highlighted, showcasing creative ad tactics. The conversation wraps up with insights on the evolving landscape of advertising agencies, emphasizing specialization and the integration of creators in client strategies.

Discover the secrets of social media success for marketers, from crafting engaging content to the power of storytelling. Explore the cutthroat prebiotic soda market and the dynamics of celebrity collaborations, including a unique partnership between Perfect Bar and Jason Mraz. Dive into the challenges of athlete branding and learn how to navigate audience engagement effectively. Plus, tips for recent graduates on transitioning to creative roles will inspire you to enhance your career in marketing!

PLTFRM: https://www.onepltfrm.com/ Sub to our Newsletter: https://www.BrandFathers.orgThe Brandfathers review portfolios from a variety of established designers in search of who will give them their new look, plus some big news in the women's apparel and energy drink spaces.Intro 0:00Portfolio Reviews 1:13PLTFRM 40:49NikeSKIMS 42:29Celsius acquires Alani Nu 53:20Outro 1:04:50As always, thanks for watching. Let us know your feedback in the comments - for better or for worse, we’re all ears. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬  & ‪@JordanRogers2626‬

The hosts tackle the intriguing world of modern branding and influencer marketing. They discuss how Nike’s innovative strategies keep them ahead of the game, while also analyzing the competitive rivalry in the probiotic soda market. The significance of personal branding and how to authentically connect with diverse audiences is highlighted. Plus, there are valuable insights on the evolving landscape of influencer strategies and the balance brands must strike in a saturated market. Expect laughs and engaging banter throughout!

Learn about PLTFRM: https://www.onepltfrm.com/Subscribe to the BrandFathers Newsletter: https://brandfathers.org/The BrandFathers tear apart the 2025 Super Bowl ads for better or for worse. Watch as they discuss multi-million dollar marketing sins committed by your favorite brand, celebrities and agencies.Intro 0:00Carl's Jr 0:42Hexclad 6:00Ramp 11:40UberEats 14:43Disney+ 20:14Hellmans 23:54Google 26:48Mountain Dew 34:57Salesforce 40:33Meta 45:55Budweiser 47:55Bud Light 50:40Outro 53:52Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬  & ‪@JordanRogers2626‬

Explore the foundations of effective marketing strategies that resonate with modern consumers. The discussion dives into the power of compelling hooks and storytelling, and how brands must prioritize customer interests. Learn about the importance of innovative distribution and the shift towards direct-to-consumer methods. Examples like the 'Grimace Shake' and brands such as Aesop showcase dynamic marketing adaptations. Discover how performance-driven tactics and creative communication shape today's branding landscape.