

Brandfathers
Brandfathers LLC
Your weekly dose of marketing insights from Jordan Rogers, Oren John, and Ashwinn Krishnaswamy.
Episodes
Mentioned books

Aug 14, 2025 • 52min
The psychology of advertising in 2025
This discussion dives into the fascinating world of viral campaigns, examining highlights like Polaroid's nostalgia-driven approach and Timothée Chalamet's stylish endorsement for Cash App. The impact of authenticity in advertising is emphasized, contrasting traditional celebrity endorsements with unconventional influencers. There's a deep dive into navigating marketing controversies, showcasing how brands confront societal reactions. Additionally, the challenges of merging analog branding with AI in a digital age are explored, offering insights into innovative strategies that captivate audiences.

10 snips
Aug 1, 2025 • 55min
Sports marketing is changing (here’s what’s next)
Dive into the ever-evolving world of sports marketing, where cultural narratives shape brand identities. Discover how emerging WNBA stars spark a commercial evolution, challenging traditional frameworks. Unpack the complexities of athlete endorsements and the impact of social media on campaigns like Gatorade's. Explore the interplay of cultural phrases and their significance in targeting younger audiences. Finally, see how major brands like Nike draw inspiration from smaller innovators to redefine event experiences, blending sports with fashion.

Jul 22, 2025 • 57min
ChatGPT is destroying your personal brand
Discover how AI tools like ChatGPT are undermining personal branding and the rise of generic content on platforms like LinkedIn. Amid amusing anecdotes, hosts reflect on cultural contrasts from Italy to LA and the struggle for authenticity online. They explore the changing face of Pinterest as men embrace a broader range of interests, while discussing novel marketing strategies like Wimbledon’s unique social content. From the implications of cancel culture to AI's impact on creativity, this conversation is as insightful as it is entertaining.

Jul 1, 2025 • 1h 1min
How to get your brand into retail stores (full playbook)
You can get the free retail report here: https://brandfathers.org/retail-101This week the fathers sat down with Nicole from PLTFRM for a special episode.Over the course of an hour she broke down retail strategies used by brands like Feastables, Bloom, Armra, Mountain Valley & others as well as strategy + insight on how to get your own brand into retail and win.PLTFRM: https://www.onepltfrm.com/

Jun 24, 2025 • 50min
Cannes 2025 Winners & Losers
Ashwinn & Oren recap a week in France at Cannes Lions, while Jordan asks the important questions. As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626Sub to our Newsletter: https://www.Brandfathers.org PLTFRM: https://www.onepltfrm.com/

Jun 18, 2025 • 57min
How He Turned a Baseball Side Hustle Into a $100M Brand
This week the Fathers sat down with Bill Rom, Co-Founder of Baseball Lifestyle 101.We talk everything from starting out in a basement with 5,000 followers to doing $1 million in a single day.As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626Sub to our Newsletter: https://www.Brandfathers.org PLTFRM: https://www.onepltfrm.com/

6 snips
Jun 4, 2025 • 56min
8 marketing strategies to scale your brand in 2025
Dive into the world of creative marketing strategies for brands in 2025. Discover how personal branding and current fitness trends influence public perception. The podcast hilariously critiques the irony in competitive sports and discusses the rise of TikTok shop and its effect on marketing. Learn about innovative tactics in both fitness and music, and how engaging niche audiences can reshape brands. Insights on influencer culture highlight the importance of authenticity and audience connection in today's branding landscape.

May 20, 2025 • 44min
Reviewing your brands (this gets ugly)
This week we asked our followers to submit their brands/companies for live critique.Nexa Tax (02:42)Coolhand Movers (10:39)GolfRoots (20:32)IncrediWear (24:39)Armra (32:16)GoatLane (33:44)OtterDev (38:24)Abby Muir (42:06)As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626Sub to our Newsletter: https://www.Brandfathers.org PLTFRM: https://www.onepltfrm.com/

13 snips
May 13, 2025 • 47min
How to do marketing in real life
Explore how physical retail spaces can be revitalized to attract customers, using tactics like immersive design and strategic branding, inspired by a Louvre replica in China. Discover the magic of coffee shops that creatively narrate their farmer's story and enhance consumer experience. Dive into the power of influencer marketing, especially for local businesses, and see how TikTok is changing the music promotion landscape. Each topic offers a fresh take on engaging in-person interactions and modern marketing strategies.

May 6, 2025 • 46min
The Art of Looking Expensive (When You’re Really Not)
This week the Fathers talked luxury social media and how people & brands can still compete in the TikTok world with high production content.Wisdom Kaye (03:10)Montes Sauce (10:51)Sult (15:58)Ocean and San (20:12)Bad Hambres (24:38)Nike (29:45)IWC Watches (33:49)MoSpoke (37:12)As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626Sub to our Newsletter: https://www.Brandfathers.org PLTFRM: https://www.onepltfrm.com/


