

Brandfathers
Brandfathers LLC
Your weekly dose of marketing insights from Jordan Rogers, Oren John, and Ashwinn Krishnaswamy.
Episodes
Mentioned books

6 snips
Jun 4, 2025 • 56min
8 marketing strategies to scale your brand in 2025
Dive into the world of creative marketing strategies for brands in 2025. Discover how personal branding and current fitness trends influence public perception. The podcast hilariously critiques the irony in competitive sports and discusses the rise of TikTok shop and its effect on marketing. Learn about innovative tactics in both fitness and music, and how engaging niche audiences can reshape brands. Insights on influencer culture highlight the importance of authenticity and audience connection in today's branding landscape.

May 20, 2025 • 44min
Reviewing your brands (this gets ugly)
This week we asked our followers to submit their brands/companies for live critique.Nexa Tax (02:42)Coolhand Movers (10:39)GolfRoots (20:32)IncrediWear (24:39)Armra (32:16)GoatLane (33:44)OtterDev (38:24)Abby Muir (42:06)As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626Sub to our Newsletter: https://www.Brandfathers.org PLTFRM: https://www.onepltfrm.com/

13 snips
May 13, 2025 • 47min
How to do marketing in real life
Explore how physical retail spaces can be revitalized to attract customers, using tactics like immersive design and strategic branding, inspired by a Louvre replica in China. Discover the magic of coffee shops that creatively narrate their farmer's story and enhance consumer experience. Dive into the power of influencer marketing, especially for local businesses, and see how TikTok is changing the music promotion landscape. Each topic offers a fresh take on engaging in-person interactions and modern marketing strategies.

May 6, 2025 • 46min
The Art of Looking Expensive (When You’re Really Not)
This week the Fathers talked luxury social media and how people & brands can still compete in the TikTok world with high production content.Wisdom Kaye (03:10)Montes Sauce (10:51)Sult (15:58)Ocean and San (20:12)Bad Hambres (24:38)Nike (29:45)IWC Watches (33:49)MoSpoke (37:12)As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626Sub to our Newsletter: https://www.Brandfathers.org PLTFRM: https://www.onepltfrm.com/

Apr 29, 2025 • 1h 5min
The Anti-DTC Brand: How Marcus Milione built a cult following by documenting, not marketing
Marcus Milione, founder of Minted New York and a trailblazer in documenting brand journeys, shares his insights on building a community through authenticity. He discusses transforming fitness content into a thriving jewelry brand, highlighting the power of storytelling over traditional marketing. Marcus reveals how pop-up events foster brand loyalty and community engagement, and explores personal wellness routines like cold plunges. He emphasizes the importance of passion and emotional intelligence in marketing, encouraging others to trust their instincts in business.

Apr 22, 2025 • 49min
How Tom Brady turned his face into millions $$$
This week the Fathers talked celebrities and how they're leveraging their fame and faces into millions outside of their main careers.Viral Chocolate Collab (00:34)Jimmy Fallon’s Show Audition (04:41)Tom Brady x Delta (15:46)New Era Chief Officers (20:37)Creators vs Celebs (27:00)Influencer FTC Lawsuit (35:23)China Tariff Impact (40:55)As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626

Apr 17, 2025 • 59min
How to unlock your marketing genius
This week, The Fathers talk how less can be more, how to work with content creators, Coachella activations and the importance of visual hooks.Intro (00:22)The Masters (How less can be more) (01:30)How to work with content creators (21:31)High-Impact, Low-Cost Activations (39:58)Importance of visual hooks (47:13)Nothing Is Original (51:37)Outro (57:22)As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626

Apr 8, 2025 • 50min
The underground marketing playbook
Discover the underground marketing tactics celebrities use to rake in millions of views. Explore innovative strategies like multi-account management and localized content creation. Delve into the clipping economy and how it shapes influencer engagement. Learn how AI is transforming video content and impacting audience reach. Witness the evolution of brand loyalty programs through community engagement. Get inspired by experiential retail strategies that pull customers into stores.

5 snips
Apr 2, 2025 • 43min
How to use AI in Marketing (don’t make these mistakes)
Explore the rising role of human creativity in an AI-driven marketing landscape. Dive into the pitfalls brands face with ChatGPT ads, and hear about Saratoga Water's surprising viral success. Discover how effective visuals can be crafted using a blend of automation and human insight, and understand the importance of authenticity in marketing strategies. Also, learn about innovative retail tactics that connect brands with consumers, all while navigating the complexities of cultural sensitivity in viral campaigns.

Mar 27, 2025 • 1h 2min
The Truth About Sports Marketing
This episode is brought to you by PLTFRM: https://www.onepltfrm.com/The Brand Fathers go beyond the brackets and teach you about the Billion Dollar College basketball business, NIL, the future of Sports Creators, Collaborations with Sports Brands like Stone Island X Under Armour's Curry Brand, How Nigel Sylvester has maintained relevance with the Jordan Brand and more of the latest campaigns that cut through.Sub to our Newsletter: https://www.BrandFathers.orgFollow the gang at @orenmeetsworld @JordanRogers2626 @Shwinnabego