Brandfathers The psychology of advertising in 2025
Aug 14, 2025
This discussion dives into the fascinating world of viral campaigns, examining highlights like Polaroid's nostalgia-driven approach and Timothée Chalamet's stylish endorsement for Cash App. The impact of authenticity in advertising is emphasized, contrasting traditional celebrity endorsements with unconventional influencers. There's a deep dive into navigating marketing controversies, showcasing how brands confront societal reactions. Additionally, the challenges of merging analog branding with AI in a digital age are explored, offering insights into innovative strategies that captivate audiences.
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Jackass To TikTok: Viral Lineage
- The hosts reminisce about Jackass-era stunts as precursors to today's prank and viral creator scenes.
- Jordan, Oren and Ashwinn link early camcorder stunts to modern TikTok and YouTube viral formats.
Outrage Fuels Reach
- Viral outrage often amplifies a campaign's reach because opposition converts apathy into engagement.
- Jordan Rogers and Ashwinn Krishnaswamy note negative reactions can make undecided audiences take the opposite side.
Choose A Clear Niche
- Do accept niche positioning for brands trying to regain relevance instead of forcing inclusive universality.
- Ashwinn recommends targeting a specific audience to build resonance rather than appealing to everyone.