The psychology of advertising in 2025
Brandfathers
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Navigating Marketing Controversies
This chapter explores the evolution of brand activations and the complexities surrounding modern advertising controversies. Through discussions of specific brands like Ballerina Farms and campaigns with sexualized content, it highlights societal reactions to marketing efforts. The conversation emphasizes the challenges of inclusivity, diverse representation, and the impact of polarization on brand identity in today's consumer landscape.
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