The psychology of advertising in 2025
Brandfathers
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Celebrity Endorsements in Fintech Advertising
This chapter explores Cash App's recent advertising campaign featuring Timothée Chalamet, analyzing its fashion-forward aesthetic and strategic intent to expand the brand’s demographic. It contrasts this with a case study on Venmo's relatable 'anti-celebrity' campaign, emphasizing the impact of celebrity in brand association and advertising psychology.
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