Brandfathers

8 marketing strategies to scale your brand in 2025

6 snips
Jun 4, 2025
Dive into the world of creative marketing strategies for brands in 2025. Discover how personal branding and current fitness trends influence public perception. The podcast hilariously critiques the irony in competitive sports and discusses the rise of TikTok shop and its effect on marketing. Learn about innovative tactics in both fitness and music, and how engaging niche audiences can reshape brands. Insights on influencer culture highlight the importance of authenticity and audience connection in today's branding landscape.
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INSIGHT

Social Media Fuels CPG Growth

  • Fast-growing CPG brands are winning through cultural relevance via strong social media presence.
  • TikTok Shop and affiliate marketing drive viral awareness and retail demand effectively.
ANECDOTE

Backyard Concert Tour Success

  • All-American Rejects did a $5 backyard pop-up concert tour targeting smaller towns.
  • Fans created viral videos organically, boosting media value with minimal production costs.
ADVICE

Support Emerging Creators Early

  • Invest early in emerging creators for long-term benefits.
  • Small influencers with quality content can yield better engagement than large follower counts.
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