8 marketing strategies to scale your brand in 2025
Brandfathers
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Engaging Audiences in Niche Markets
This chapter examines how the fashion brand Steve Madden leveraged a candid podcast interview to revitalize its image, highlighting the significance of engaging a locked audience through targeted messaging. It explores the rise of 'dupe brands' and the importance of affordable alternatives in the fashion industry, along with the nuanced marketing strategies that prioritize genuine engagement over mere follower counts. The discussion also reflects on long-term marketing strategies and the repercussions of brands failing to listen to consumer feedback, illustrated through examples from Jaguar and Nike.
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