Brandfathers The AI Marketing Strategies Top Brands Secretly Started Using in 2026
Jan 13, 2026
Explore the cutting-edge AI marketing strategies that top brands are using in 2026, from Equinox's engaging campaigns to innovative custom GPTs for personal health. Discover how AI tools like Claude are transforming agency workflows and ad analysis. The discussion also touches on the chaotic landscape of NIL deals and the evolving nature of sports marketing, alongside insights into Gen Alpha trends and youth entrepreneurship. Tune in for a vibrant conversation that blends marketing genius with emerging tech!
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AI Shock For Cultural Attention
- Equinox leaned into AI shock value with 'Question Everything But Yourself' to grab attention in urban spaces.
- The campaign trades long-term membership pull for immediate cultural conversation around AI and trust.
Personal Health GPT In Daily Life
- Oren built a custom GPT, uploaded medical records and uses it as a health advisor at meals and while dining out.
- He consults it multiple times a day for menu choices and personalized nutrition guidance.
Health Is AI's Strongest Use Case
- The panel views healthcare problem-solving as the strongest mainstream use case for AI.
- They position health-focused AI as the primary 'bull case' for generative models.