Brandfathers How to make boring businesses go viral (real life playbook)
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Nov 12, 2025 Discover how unsexy businesses can thrive on social media. The hosts dive into effective local marketing strategies, highlighting the power of short-form video and relatable content. Learn from success stories, like a bakery and a viral dentist, who creatively engage their audiences. Gain insights on using affordable ad funnels and the importance of high-quality design in digital marketing. They also explore the role of AI in creating eye-catching visuals and discuss how to leverage comments and DMs for direct sales.
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Leverage Local Creators And Short-Form Video
- Tap local creators and short-form video to get outsized returns for regional businesses like restaurants or car services.
- Film hook-heavy clips and amplify them with small paid spends to drive real leads and foot traffic.
Videographer Turned Local Marketer
- Eddie Olvero pivoted from videography to running local marketing by filming marquee videos and running Meta ads for small businesses.
- His model uses a few great videos plus targeting to consistently generate leads for clients.
Put Your Expert On Camera
- Put your expert on camera and create relatable, personality-driven content to attract local customers.
- You don't need to be 25 or polished; credible, consistent on-camera content builds real business demand.