Brandfathers How to use AI in Marketing (don’t make these mistakes)
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Apr 2, 2025 Explore the rising role of human creativity in an AI-driven marketing landscape. Dive into the pitfalls brands face with ChatGPT ads, and hear about Saratoga Water's surprising viral success. Discover how effective visuals can be crafted using a blend of automation and human insight, and understand the importance of authenticity in marketing strategies. Also, learn about innovative retail tactics that connect brands with consumers, all while navigating the complexities of cultural sensitivity in viral campaigns.
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AI's Impact on Creative Jobs
- AI image generation raises expectations for asset quality and volume, not necessarily eliminating jobs.
- The value of good creatives increases because they must surpass AI-generated content.
Career Advice in the Age of AI
- Learn AI image generation tools efficiently without excessive focus on text.
- Focus on design principles and strategic thinking to make ads stand out.
Saratoga Water's Viral Moment
- Saratoga Water went viral unexpectedly, but their social media response was minimal.
- Oren suggests leveraging retail partnerships and merchandising for sustained impact after a viral moment.