Harnessing AI for Authentic Marketing

This chapter explores the application of AI in market research, particularly in understanding psychographics for the women's skincare market. The speakers emphasize the importance of authenticity and tailored strategies in marketing, contrasting advanced in-house AI solutions with professional services for less tech-savvy businesses. They also discuss the evolving nature of branding and the need for aspiring creatives to focus on psychological insights and design principles to succeed in a competitive landscape.