Brandfathers The underground marketing playbook
Apr 8, 2025
Discover the underground marketing tactics celebrities use to rake in millions of views. Explore innovative strategies like multi-account management and localized content creation. Delve into the clipping economy and how it shapes influencer engagement. Learn how AI is transforming video content and impacting audience reach. Witness the evolution of brand loyalty programs through community engagement. Get inspired by experiential retail strategies that pull customers into stores.
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Tabs Chocolate Multi-Account Strategy
- Tabs Chocolate used a multi-account TikTok strategy with dedicated paid creators posting similar content on new accounts.
- This approach drove massive organic reach and helped them scale to $11-12 million in revenue.
Oklahoma Smokes Creator Network Experience
- Oklahoma Smokes hired 15 creators managing 15 different TikTok accounts and incentivized performance.
- Initial returns were strong but content fatigued after 90 videos, requiring churn of creators and new concepts.
Paid Ad Restrictions Impact Strategy
- Some product categories cannot effectively use traditional paid ads due to restrictions.
- Multi-account organic and creator-driven content offers a better way to grow without risking paid ad flags.