The underground marketing playbook
Brandfathers
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The Clipping Economy: Navigating Social Media Trends
This chapter explores the rise of content clipping in social media and its implications for influencers, brands, and audiences. It highlights the dynamics of monetization and engagement, showcasing how contemporary figures leverage their influence while discussing the importance of algorithms and marketing strategies in the digital space. The conversation also emphasizes the transformative impact of social media on traditional marketing, outlining effective approaches for brands to thrive in this new landscape.
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