The underground marketing playbook
Brandfathers
00:00
Navigating Regional Marketing Strategies
This chapter explores innovative marketing tactics for unique product categories, emphasizing the importance of localized strategies on social media platforms like TikTok and Instagram. It discusses the potential of collaborating with regional creators to create targeted content that resonates with diverse demographics while navigating the complexities of advertising restrictions. The conversation highlights the evolution from centralized brand management to a decentralized approach, showcasing successful examples from industries such as cosmetics.
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