Brandfathers What to know before hiring (or building) an agency
Mar 11, 2025
The hosts discuss viral spec ads and the quirky world of running shoes. They dive into the surprising shift of David's Bridal into media and the complexities of celebrity marketing. Orca, a new caffeinated beverage, is analyzed alongside its branding challenges. Unique marketing strategies for various products are highlighted, showcasing creative ad tactics. The conversation wraps up with insights on the evolving landscape of advertising agencies, emphasizing specialization and the integration of creators in client strategies.
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Ashwinn's Hoka Spec Ad Story
- Ashwinn got surprise Hoka shoes and ran 10 miles effortlessly, feeling faster and fine afterwards.
- He created a spec ad comparing Hoka's advantage to nepotism, inspired by his run and Ogilvy ads.
Sweetgreen Fries Marketing Insight
- Sweetgreen launched air-fried fries positioned as healthy compared to McDonald's fries.
- Despite good marketing buzz, it's unlikely to convert McDonald's fries lovers or fit well with Sweetgreen's salad menu.
Luxury Watch Craftsmanship Video
- Ashwinn experienced a luxury watch video showing detailed craftsmanship and was deeply impressed.
- This behind-the-scenes content builds customer trust in quality and craftsmanship.