Brandfathers 20 years of brutally honest brand building advice in 47 minutes
18 snips
Mar 20, 2025 Dive into the world of brand building with insights dismantling five popular myths. Discover why quitting your job isn't a must and how financial stability is key. Learn that you don't need a huge team; freelancers can be your best buddies. Hear success stories about focusing on a single marketing channel, especially the power of TikTok. Explore the necessity of an omnichannel approach and balancing customer desires with business goals. Plus, gain insights into strategic brand defenses in a competitive retail landscape.
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Quitting Your Job
- Build your brand on the side while maintaining a stable income.
- Quit your job only when your brand has achieved product-market fit and sufficient scale.
Cash Flow Challenges
- Ashwin Sokke discusses his experience with a women's wear brand.
- Cash flow was a major challenge due to inventory and retail payments.
Revenue vs. Profit
- High revenue doesn't equal high profit, especially in physical product businesses.
- Reinvest profits to fuel growth instead of withdrawing early.