Strategic Brand Defense in Retail Dynamics

This week the Fathers breakdown 5 myths of building a brand and how to avoid headaches, errors and problems from day 1. 

Intro 0:00

Quit your day job 2:22

You’ll get rich quick 5:45

Build it and they will come 9:15

Market like the big brands 13:55

Investing in PR and Flashy launches 18:40

You need a full time team 29:32

Do it all yourself 32:30

Scale happens quickly 36:18

If you do X and Y you’ll be successful 37:20

I can build an online only business 45:25

Outro 52:50

As always, thanks for watching. Let us know your feedback in the comments - for better or for worse, we’re all ears. 

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