The Tom Ferry Podcast Experience

Tom Ferry
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23 snips
Feb 14, 2024 • 29min

Brainfood for Real Estate Video Creation & Distribution | This Week in Marketing

Learn practical tips for real estate video creation, content ideation, and distribution. Discover strategies for optimizing Google business profiles and local SEO for higher search rankings. Explore the effectiveness of different types of videos in real estate marketing and the importance of aligning content with locals' interests. Find out how to become known as a real estate agent, run niche Facebook ad campaigns, and geo-target specific areas for seller leads. Understand the significance of creating vertical content for platforms like Instagram reels, TikTok, and YouTube shorts in the real estate industry.
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Feb 13, 2024 • 15min

Home Interest Rates & Your Database! #tomferryshow

Tom Ferry discusses the potential drop in home interest rates to 5% with guest David Childers. They emphasize the importance of doubling down on your database and sphere as a real estate agent. Topics include strategies for generating repeat and referral business, assessing contacts in your phone, and utilizing AI-driven marketing strategies. They also explore the need for empathy in understanding the question 'How's the Market?' and maximizing opportunities in the real estate market by reaching out to contacts and front loading marketing efforts.
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Feb 12, 2024 • 2min

The Power of Masterminds | Mindset Monday

The podcast discusses the power of Masterminds and how they have been beneficial in the speaker's own life, from being a sales guy to founding their own company.
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20 snips
Feb 8, 2024 • 1h 33min

The 7 Sections of a Great Real Estate Business Plan | Tom Ferry Podcast Experience

This podcast discusses the seven sections of an effective real estate business plan, including setting measurable goals and tracking performance, making data-driven business decisions and marketing strategies, selecting new listing attraction priorities, and the impact of interest rate changes. It also emphasizes the importance of having a coach and knowing your market, providing a billion dollar playbook for listing attraction strategies.
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5 snips
Feb 7, 2024 • 23min

6 Real Estate SEO Strategies to Attract Sellers | This Week in Marketing

Discover six effective real estate SEO strategies for agents to attract and win more listings. Learn about optimizing Google and Bing profiles, leveraging search portals like Zillow and Redfin, and the importance of social media and reviews. Increase visibility and credibility for potential sellers with optimized profiles on agent referral sites and obtain positive reviews on platforms like Yelp and Zillow.
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4 snips
Feb 6, 2024 • 14min

The Perfect Real Estate Schedule #tomferryshow

This podcast explores the importance of a structured schedule for success in real estate. It highlights the significance of a morning routine, consistent office hours, and market knowledge. It also emphasizes the need to regularly check the MLS and hone communication skills. Learn about integrating AI into marketing strategies and the recommended number of daily conversations for real estate agents. Discover the power of following a schedule, setting office hours, and allocating time for business tasks and appointments.
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Feb 5, 2024 • 1min

Mistakes Well-Managed | Mindset Monday

Discover the golden opportunity hidden inside every mistake and how challenges in 2023 were turned into success in 2024
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Jan 31, 2024 • 13min

24 Ultimate Listing Generation Tactics Pt. 4

Discover 24 ultimate listing generation tactics for real estate agents in 2024. Learn about leveraging Facebook groups, market update videos, absentee owner lists, and downsizer campaigns. Explore the psychology of persuasion and effective marketing strategies for dominating expired listings.
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Jan 30, 2024 • 12min

2 Campaigns – 100 Days – 8 Listings | #tomferryshow

Learn how to generate eight listings in the next 100 days using two campaigns. Understand the importance of home equity and addressing client concerns about future home prices. Maximize the power of email by sending a year-over-year comparison of home prices. Utilize Zillow for finding interested people and evaluating home value. Generate listing appointments through text messaging with people who trust you.
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Jan 29, 2024 • 2min

Enthusiasm in Real Estate | Mindset Monday

When two people are working the same amount of hours and achieving the same results, what’s the difference? The answer is your energy! Enthusiasm in real estate is not just an advantage – it’s a necessity. In this episode of Mindset Monday, I’ll walk you through exactly how enthusiasm matters and how to adjust your mind to naturally project it.

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