The Tom Ferry Podcast Experience
Top 5 Strategies to Score More Real Estate Listings in 2024 | Tom Ferry Podcast Experience
Nov 29, 2023
Real estate marketing expert Jason Pantana joins the podcast to discuss the top 5 strategies for scoring more real estate listings in 2024. They cover topics such as generating listings through sweat equity, insider information, and viral listing strategies. They also discuss building an audience on social media, engaging strategies for more listings, and the power of broadcast channels on Instagram. Lastly, they delve into the highly effective ZMA strategy for generating listings through texting Zillow estimates.
51:06
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Quick takeaways
- Leverage sweat equity by using unique details from sold properties to create personalized sales pitches and generate conversations that can translate into listings.
- Utilize unsolicited comparative market analysis (CMA) as a powerful tool to provide updated home value estimates to contacts, sparking potential interest in selling and driving conversations.
Deep dives
Use Sweat Equity to Win in the Market
One effective strategy is leveraging sweat equity to win in the market. This involves taking advantage of the best time to get a listing – right after selling a property. By gathering unique details about the sold property that aren't readily available online, such as multiple offers, cash offers, and negotiation difficulties, agents can reach out to their database with personalized sales pitches. This approach generates conversations on the buy side, which can translate into listings. By maximizing the potential of every listing and delivering a personalized sales pitch, agents can make the most out of their sweat equity.
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