The Tom Ferry Podcast Experience cover image

The Tom Ferry Podcast Experience

Top 5 Strategies to Score More Real Estate Listings in 2024 | Tom Ferry Podcast Experience

Nov 29, 2023
Real estate marketing expert Jason Pantana joins the podcast to discuss the top 5 strategies for scoring more real estate listings in 2024. They cover topics such as generating listings through sweat equity, insider information, and viral listing strategies. They also discuss building an audience on social media, engaging strategies for more listings, and the power of broadcast channels on Instagram. Lastly, they delve into the highly effective ZMA strategy for generating listings through texting Zillow estimates.
51:06

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Leverage sweat equity by using unique details from sold properties to create personalized sales pitches and generate conversations that can translate into listings.
  • Utilize unsolicited comparative market analysis (CMA) as a powerful tool to provide updated home value estimates to contacts, sparking potential interest in selling and driving conversations.

Deep dives

Use Sweat Equity to Win in the Market

One effective strategy is leveraging sweat equity to win in the market. This involves taking advantage of the best time to get a listing – right after selling a property. By gathering unique details about the sold property that aren't readily available online, such as multiple offers, cash offers, and negotiation difficulties, agents can reach out to their database with personalized sales pitches. This approach generates conversations on the buy side, which can translate into listings. By maximizing the potential of every listing and delivering a personalized sales pitch, agents can make the most out of their sweat equity.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode