Top 5 Strategies to Score More Real Estate Listings in 2024 | Tom Ferry Podcast Experience
Nov 29, 2023
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Real estate marketing expert Jason Pantana joins the podcast to discuss the top 5 strategies for scoring more real estate listings in 2024. They cover topics such as generating listings through sweat equity, insider information, and viral listing strategies. They also discuss building an audience on social media, engaging strategies for more listings, and the power of broadcast channels on Instagram. Lastly, they delve into the highly effective ZMA strategy for generating listings through texting Zillow estimates.
Leverage sweat equity by using unique details from sold properties to create personalized sales pitches and generate conversations that can translate into listings.
Utilize unsolicited comparative market analysis (CMA) as a powerful tool to provide updated home value estimates to contacts, sparking potential interest in selling and driving conversations.
Take advantage of Instagram broadcast channels to regularly update and engage your audience with off-market, pre-foreclosure, or expired real estate deals, expanding your reach and generating leads.
Deep dives
Use Sweat Equity to Win in the Market
One effective strategy is leveraging sweat equity to win in the market. This involves taking advantage of the best time to get a listing – right after selling a property. By gathering unique details about the sold property that aren't readily available online, such as multiple offers, cash offers, and negotiation difficulties, agents can reach out to their database with personalized sales pitches. This approach generates conversations on the buy side, which can translate into listings. By maximizing the potential of every listing and delivering a personalized sales pitch, agents can make the most out of their sweat equity.
Unsolicited CMA for More Listings
An unsolicited comparative market analysis (CMA) can be a powerful tool for generating more listings. Agents can provide their database with updated estimates of the value of their homes, sparking potential interest in selling. By reaching out to their contacts and offering personalized equity updates, agents can drive conversations and gather valuable information about their clients' plans to potentially put their homes on the market.
Leverage Instagram Broadcast Channels
Instagram broadcast channels offer a breakthrough innovation for real estate agents. By creating hyper-specific channels dedicated to finding the best real estate deals, agents can regularly update their audience with off-market, pre-foreclosure, or expired deals. Broadcast channels allow agents to reach a larger audience, build engagement, and generate leads without the risk of fines or spamming. By leveraging this tool and regularly feeding it with valuable content, agents can expand their reach and tap into new listing opportunities.
The Power of ZMA for Listings
The ZMA (Zestimate Market Analysis) strategy has proven to be highly effective in generating listings. By taking screenshots of Zillow's estimated values for clients' homes and initiating conversations around these estimates, agents can generate leads and appointments. Not only does this strategy work on past clients and the agent's sphere of influence, but it can also be extended to farming areas by printing out the ZMA and mail dropping them to potential leads.
Engage Actively Online Facebook Users
Engaging with people who are actively online on Facebook can be a unique and often overlooked opportunity. By reaching out to individuals who are currently active on Facebook through direct messaging, agents can start conversations and offer market updates, property information, or simply ask questions. This strategy allows agents to tap into a wider audience and build connections with people who might not be part of their immediate sphere of influence.
This year, many agents will generate fewer real estate listings than they have in the past. But the ones who do score more listings will score BIG. Those will be the agents who are running the five strategies we’re talking about here.
In this episode of the Tom Ferry Podcast Experience, I have two of the greatest minds in all of real estate marketing to talk with me about the strategies we KNOW will attract more real estate listings in 2024. Jason Pantana is the mastermind behind This Week in Marketing and MarketingPRO. Jimmy Mackin is the renowned CEO of Curaytor.
Together, we’re breaking down the listing attraction tactics that will separate you from the competition in the coming year. I urge you, don’t get left behind. This hard market could be the greatest opportunity of your life.
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