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Top 5 Strategies to Score More Real Estate Listings in 2024 | Tom Ferry Podcast Experience
The Tom Ferry Podcast Experience
The ZMA Strategy: Texting Zillow Estimates
The speakers discuss the highly effective ZMA strategy for generating real estate listings, which involves sending a screenshot of a client's Zillow listing with its estimated value via text. They also explore extending this strategy to farming potential leads by mailing printed pictures of homes on Zillow with sticky notes. The chapter emphasizes the value of conversations, utilizing technology, and the simplicity of texting to generate listings.
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