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The Tom Ferry Podcast Experience

2023 Greatest Hits: This Week in Marketing

Dec 4, 2023
Get ready to dive into the best marketing strategies of 2023! From ChatGPT to email, print marketing to video strategies, this podcast covers it all. Hear from top agents on social media, data privacy, postcards, video CTAs, Google Local Guides, and more. Elevate your marketing game with these expert insights!
24:33

Podcast summary created with Snipd AI

Quick takeaways

  • AI tools like chat GPT can enhance content for established agents, while seed content is crucial for newcomers.
  • Email marketing requires increased frequency for better engagement, emphasizing quality content for impactful communication.

Deep dives

Leveraging AI Tools in Content Creation

AI tools, like chat GPT, enhance existing content by multiplying advantages. For established agents with relationships and track records, these tools can boost impact. However, for newcomers starting from scratch, the seed content is crucial, as AI amplifies existing content rather than creating from zero.

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