Coaching for Victory: Real Estate Plays That WORK | Tom Ferry Podcast Experience
Nov 22, 2023
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Guest Emily Terrell, active agent and coach, shares her winning real estate plays on this episode. She discusses analyzing business sources, building and nurturing relationships, strategic marketing and planning, and streamlining processes. Discover her secrets to success in this entertaining podcast.
Create micro marketing plans based on insights from business sources to maximize results.
Recognize seasonality in real estate business and leverage technology and people to enhance productivity.
Deep dives
Analyzing Business and Creating Micro Marketing Plans
To win in 2024, it is important for entrepreneurs, leaders, and salespeople to analyze where their business came from and create micro marketing plans based on those insights. This involves diving deep into the sources of business and understanding the specific subcategories within those sources. By focusing on specific lead sources and creating detailed plans, individuals can tailor their marketing efforts to maximize results.
Seasonality and Leveraging Technology and People
Recognizing the seasonality of the real estate business is crucial for success. Agents should be mindful of busy periods and allocate their time accordingly. Additionally, leveraging technology and people can greatly enhance productivity. Implementing a transaction management platform, such as Next Any KST, helps streamline processes and allows agents to delegate tasks. Working with a partner or assistant frees up time for important activities like appointments and client interactions.
Partnering and Hiring Assistants
Partnering with an assistant or a fellow agent can provide significant support and ensure business efficiency. The key is finding someone who complements your skill set and can handle tasks that do not align with your strengths. This may involve hiring an assistant or virtual assistant to manage transaction details or hiring a lead management specialist to handle lead nurturing and communication. Proper training, clear communication, and defining responsibilities are essential to a successful partnership or assistant relationship.
Creating Task Management Campaigns and Leveraging CRM Tools
To stay organized and maintain consistent communication, agents should use CRM tools like Follow-Up Boss to set up task management campaigns. These campaigns ensure that every contact receives the appropriate level of attention and follow-up. Agents should customize their plans and incorporate actions for nurturing relationships with leads and past clients. By utilizing these tools and campaigns, agents can streamline their workflow, maintain client engagement, and track progress effectively.
In this business, the plays you run are everything. The right real estate plays make winning easy while the wrong ones will leave you lost in the dark.
Coach Emily Terrell is an active agent who is set to sell over 50 homes this year. On top of that, she’s coaching 37 agents who are averaging about 26 transactions. And on top of that, she has a family and kids and a great life. You could say that Emily is winning in just about every department.
What do you think her secret is? Yeah… Running the real estate plays that she knows to work.
In this episode of the Tom Ferry Podcast Experience, Emily shares with me what those plays are, where everyone should start, the high-level strategy, and so much more.
This is an expert coach sharing the real estate plays that consistently make money for her and her clients. So watch or listen, right here.
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