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The Tom Ferry Podcast Experience
TWIM The 5 “Ps” of Leveraging Open Houses into Leads | This Week in Marketing
Nov 20, 2023
Learn the 5 powerful steps to turn Open Houses into leads with a strategic mindset. Procure, promote, prep, perform, and persist for real estate success. Maximize promotion through various channels and engage neighbors for brand visibility. Capture leads early, handle pushback, and follow up effectively to convert leads into clients.
21:04
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Quick takeaways
- Consistent promotion is crucial for establishing credibility and attracting future leads through open houses.
- Building a strong network and implementing effective follow-up strategies are key to maximizing lead conversion post-open house events.
Deep dives
Procuring Open Houses and Consistent Effort
Procuring open houses involves leveraging your network, team members, and even out-of-area listing agents to find opportunities. The key is to be resourceful and consistent in your efforts, creating a system to consistently find open houses. Starting early in the week allows for better promotion and ensures a wider reach for potential leads. Consistency is emphasized over short bursts of effort, highlighting the importance of a continuous search for open house opportunities.
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