Maximizing Open House Promotion for Lead Generation and Brand Visibility

There’s an art to leveraging Open Houses into leads. Or should I say, there’s a proven step-by-step process.

But before any of that, there’s a mindset issue to address with Open Houses. Some agents will fail to get a buyer and then write the entire thing off as a waste of time, but that’s a big mistake. Your top priority is to turn that Open House into leads – ones that will continue to multiply in the future.

In this episode of This Week in Marketing, Jason Pantana shows you the five steps of properly leveraging Open Houses into leads – and yes, they all start with “P.” 

If you’re not hosting Open Houses or know you could be hosting more, this is an episode that’s going to get you into action. Watch or listen now!

In this episode, Jason discusses…

0:00 – Turning Open Houses into leads

2:10 – Step 1: Procure

4:10 – Step 2: Promote

10:24 – Step 3: Prep

11:38 – Step 4: Perform