Fractional CMO Show

Discover how having fun can transform your career as a fractional CMO! Casey shares why joy fuels creativity and engagement while building valuable client relationships. He emphasizes the importance of playful experiments in marketing, from creative pricing strategies to exploring niche interests. Learn to treat your career like a game, where curiosity and experimentation lead to innovation. With practical tips to keep your work enjoyable, this episode showcases how play can enhance longevity and success in your professional journey.

Explore the path to sustainable wealth as a fractional CMO, where getting rich slowly trumps quick wins. Discover how long-term contracts eliminate financial stress and lead to stable income. Learn the importance of strong client relationships, the art of pricing your services confidently, and choosing ethically aligned clients. Unpack strategies for client retention, scaling thoughtfully, and the value of community support. Plus, hear inspiring success stories of those who transformed their approach from chaos to calm.

In this episode of The Fractional CMO Show, Casey Stanton tackles a question many marketers quietly ask: Is being a fractional CMO even a real job? Through sharp insights and personal reflection, Casey makes the case that the corporate "safety net" is long gone—and that the real opportunity lies in betting on yourself. He explores why today's market pressures—from AI disruption to global competition—are pushing corporate marketers to rethink their path, and how the fractional CMO model offers freedom, financial stability, and long-term upside. Casey shares the story of his father's career at IBM, lessons on mediating structures, and the mindset shift required to build your own future instead of relying on outdated systems. Whether you're in a corporate seat wondering if you're next on the layoff list or ready to lead multiple clients with confidence, this episode gives you a roadmap to independence, relevance, and sustainable growth. Key Topics Covered: -Why the corporate "safety net" is an illusion in 2025 -The hidden dangers of staying too long in a corporate role -How AI and global labor shifts are transforming the marketing landscape -What it really means to be a fractional CMO (and why it's safer than a 9–5) -Why commitment and community matter more than credentials -The future of fractional leadership—and why 2026 will be a breakout year -How to build long-term wealth and low-anxiety success as a CMO 🌟 Take the First Step Toward Growth with CMOx 🌟 Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction. 📅 Schedule your call today: 👉 CMOx.com/call We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success! 🤝 Join the Fractional CMO Community 🤝 Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact. 👉 CMOx.com/community Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️ Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts! 👉 CMOx.com/podcast Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode: 👉 FractionalCMOShow.com Subscribe today and start leveling up your marketing game! 📚 Master the Game with These Must-Read Books 📚 Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint. The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership. 👉 CMOx.com/book Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit. 👉 CMOx.com/find-your-cmo Start reading and take control of your marketing future. Connect with Casey Stanton: LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/

In this episode of The Fractional CMO Show, Casey Stanton unpacks what it really means to build long-term commitments—in business, in life, and with your clients. He draws parallels between parenting, marriage, and marketing to show why real success as a fractional CMO doesn't come from chasing quick wins or stacking short-term contracts—but from committing deeply to the right people and problems over time. Casey shares how marketers can shift from being short-term "consultants" to long-term "farmers"—building stable, profitable relationships with just a few high-value clients. He explains why focus and consistency outperform luck and adrenaline, how "time under load" creates mastery, and why a calm, predictable business beats boom-and-bust revenue cycles every time. Along the way, Casey offers a reality check on the myth of easy money, guidance on setting and holding big goals, and a reminder that true freedom comes from discipline and depth—not distraction. Whether you're just starting your fractional journey or ready to stop reinventing yourself every 90 days, this episode is a must-listen roadmap to building a stable, fulfilling, and high-income practice for the long haul. Key Topics Covered: -Why short-term thinking keeps fractional CMOs stuck in reinvention -The shift from "consultant" to "farmer" and why long-term wins -How to build stable, multi-year client relationships -The power of "time under load" and deep mastery -Why three great clients beat 15 short-term ones -How focus and consistency outperform luck and hustle -The freedom that comes from calm, predictable revenue -Why discipline and commitment drive lasting success 🌟 Take the First Step Toward Growth with CMOx 🌟 Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction. 📅 Schedule your call today: 👉 CMOx.com/call We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success! 🤝 Join the Fractional CMO Community 🤝 Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact. 👉 CMOx.com/community Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️ Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts! 👉 CMOx.com/podcast Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode: 👉 FractionalCMOShow.com Subscribe today and start leveling up your marketing game! 📚 Master the Game with These Must-Read Books 📚 Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint. The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership. 👉 CMOx.com/book Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit. 👉 CMOx.com/find-your-cmo Start reading and take control of your marketing future. Connect with Casey Stanton: LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/

Dive into the secrets of running a successful fractional CMO practice without the clutter! Discover the difference between the lean Solo Pringle model and the team-oriented Scalable Brand. Learn to keep your tech stack minimal with essential tools like Google Workspace and Zoom. Unlock insights on attracting high-value clients, simplifying contracts, and focusing on leadership rather than implementation. Casey's journey reveals that true freedom comes from simplicity and strategic thinking, making this a must-listen for aspiring fractional CMOs.

In this episode of The Fractional CMO Show, Casey explores the one quality that separates successful Fractional CMOs from those who struggle: focus. Drawing from real-world lessons, he explains why chasing shiny objects, people-pleasing, and taking on low-value work keep you stuck, while persistence and clarity push you toward building a thriving practice. Casey shares stories and insights from his own journey, showing how staying focused on strategic leadership—not tactical execution—helps Fractional CMOs land better clients, earn more, and make a bigger impact. This is an episode about choosing the right work, protecting your energy, and committing to the path that leads to long-term success. Key Topics Covered: - Why focus and persistence matter more than talent or timing - The hidden dangers of people-pleasing and "busy work" - How dabbling in side projects stalls your growth - The difference between tactical execution and true strategic leadership - Why conversations with decision-makers create more opportunity than vanity projects - How to structure your days around what actually moves the needle 🌟 Take the First Step Toward Growth with CMOx 🌟 Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction. 📅 Schedule your call today: 👉 CMOx.com/call We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success! 🤝 Join the Fractional CMO Community 🤝 Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact. 👉 CMOx.com/community 🎙️ Stay Ahead with The Fractional CMO Show 🎙️ Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts! 👉 CMOx.com/podcast Got questions? Submit them for a chance to be featured on an upcoming episode: 👉 FractionalCMOShow.com 📚 Master the Game with These Must-Read Books 📚 Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint. The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership. 👉 CMOx.com/book Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit. 👉 CMOx.com/find-your-cmo Connect with Casey Stanton: LinkedIn: linkedin.com/in/caseystanton Website: caseystanton.com

In this episode of The Fractional CMO Show, Casey Stanton lays out why Q4 is the single most important season to land (and keep) high-paying clients—and how to set yourself up for a record-breaking 2026. He breaks down the mistakes that sink most aspiring fractional CMOs, like offering implementation services or acting like a "pirate" with client budgets, and shares why building a solid foundation of strategy and leadership is the only way to scale past $10K/month. You'll hear stories of CMOs in the accelerator earning $50K–$80K/month while working fewer than 40 hours a week, plus Casey's framework for raising your floor, specializing in the right niche, and saying "no" to the wrong clients so you can unlock massive upside. Whether you're just starting out or ready to punch up to seven figures, this episode is your roadmap to making Q4 the launchpad for your best year ever. Key Topics Covered: -Why Q4 is the true hiring season for serious CEOs -How to build a solid foundation without slipping into implementation work -Why keeping 95% of your revenue changes everything -The "pirate" trap that leaves CMOs broke (and how to avoid it) -How to niche down so clients see you as the only option -What raising your floor really means—and how it instantly filters out bad clients -The difference between hustling for 20 clients vs thriving with 3–5 high-value ones -How to secure upside beyond your monthly retainer 🌟 Take the First Step Toward Growth with CMOx 🌟 Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction. 📅 Schedule your call today: 👉 CMOx.com/call We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success! 🤝 Join the Fractional CMO Community 🤝 Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact. 👉 CMOx.com/community Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️ Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts! 👉 CMOx.com/podcast Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode: 👉 FractionalCMOShow.com Subscribe today and start leveling up your marketing game! 📚 Master the Game with These Must-Read Books 📚 Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint. The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership. 👉 CMOx.com/book Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit. 👉 CMOx.com/find-your-cmo Start reading and take control of your marketing future. Connect with Casey Stanton: LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/

Discover the four types of fractional CMOs: Dreamers who lack commitment, Dabblers who limit growth, Builders with income ceilings, and Drivers who break into seven figures. Learn why Q4 is crucial for momentum, how commitment fuels success, and the importance of talking to decision-makers. Dive into strategies for scaling your practice and attracting high-value clients. Casey shares personal stories of resilience and the key mindset shifts needed to turn dreams into reality. This insight-rich session is perfect for those ready to elevate their game!

Discover the art of choosing the right clients with a unique analogy: the 'inside the car' versus 'outside the car' approach. Focus on clear criteria like industry and revenue before diving into personal traits. Learn why seeking the 'perfect client' can backfire and the benefits of testing clients with 30-90 day trial periods. Gain insights into how nonprofits thrive on donations rather than contracts. Set boundaries with clients (and kids!) to build respect and trust while finding reliable, values-driven partners.

In this episode of The Fractional CMO Show, Casey Stanton takes you inside a real "day in the life" of a fractional CMO—pulling back the curtain on what it actually looks like to serve clients at the highest level without burning out. He explains why Mondays are heavy, Fridays are light, and why designing your week this way gives you both structure and freedom. Casey also digs into the mindset shift that separates successful CMOs from those stuck playing small: delegating everything except leadership, building teams around encouragement and outcomes, and practicing the lost art of predicting the future. He shares why solving bigger problems is the only path to higher pay and deeper impact—and why asymmetric upside deals (equity, phantom stock, revenue share) are often worth more than cash retainers alone. You'll hear why the best Fractional CMOs aren't micromanagers but vision-setters, why niching down unlocks real earning potential, and why this moment—amidst AI-driven marketing shakeups—is the perfect time to step into this role. Key Topics Covered: • What a "day in the life" really looks like for a fractional CMO • Why Mondays should be heavy and Fridays should be free • How to delegate everything except leadership • Building teams through encouragement and outcome-based management • Creating bonus structures that foster collaboration and ownership •The three pillars of great fractional leadership: solve bigger problems, delegate, predict the future • Why niching down multiplies your value and credibility • How to structure asymmetric upside deals (beyond retainers) • Why now is the best time to enter the fractional CMO space 🌟 Take the First Step Toward Growth with CMOx 🌟 Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction. 📅 Schedule your call today: 👉 CMOx.com/call We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success! 🤝 Join the Fractional CMO Community 🤝 Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact. 👉 CMOx.com/community Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️ Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts! 👉 CMOx.com/podcast Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode: 👉 FractionalCMOShow.com Subscribe today and start leveling up your marketing game! 📚 Master the Game with These Must-Read Books 📚 Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint. The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership. 👉 CMOx.com/book Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit. 👉 CMOx.com/find-your-cmo Start reading and take control of your marketing future. Connect with Casey Stanton: LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/