Fractional CMO Show

Dive into the realities of ageism in the job market, where experienced professionals often find themselves overlooked. Discover why companies value speed and confidence over experience and how going fractional can be a game changer. Learn to reframe your expertise as a shortcut to results and why talking to strangers can open new doors. Unpack the benefits of tailoring your story to resonate with ROI—making your experience your greatest asset. Embrace new strategies to thrive in an evolving landscape!

In this episode of The Fractional CMO Show, Casey Stanton challenges the hype around “consulting for equity” and delivers a sharper, more lucrative path: earning upside as a fractional CMO—without getting tangled in risky cap tables.   Casey breaks down why equity is often a mirage and why true leverage lies in performance-based revenue sharing. He shares the unique power fractional CMOs have to elicit real change inside organizations—unlike consultants or advisors—and how this access gives them an unmatched opportunity to capture upside. You’ll learn how to structure smarter deals, set non-negotiable cash rates, and build a portfolio of short- and long-term payoffs across multiple clients.   Packed with mindset shifts and tactical advice, this episode is your blueprint to work with hungry, fast-moving entrepreneurs, avoid dead-end retainers, and create life-changing income as a fractional CMO who solves for speed, not cost.   Key Topics Covered:   -Why equity isn’t the ideal vehicle for upside -How fractional CMOs uniquely earn performance-based upside -Importance of charging full cash rate before negotiating upside -Structuring a portfolio of clients with varied risk and reward -When to approach clients: M&A, funding rounds, or founder readiness -What to look for in high-potential, fast-moving entrepreneurs -The power of positioning yourself as the best -Why being a true leader inside the company drives better outcomes 🌟 Take the First Step Toward Growth with CMOx 🌟    Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.    📅 Schedule your call today:  👉 CMOx.com/call    We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!  🤝 Join the Fractional CMO Community 🤝   Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.   👉 CMOx.com/community   Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️    Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!    👉 CMOx.com/podcast    Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:    👉 FractionalCMOShow.com    Subscribe today and start leveling up your marketing game!  📚 Master the Game with These Must-Read Books 📚   Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.   The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.   👉 CMOx.com/book   Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.   👉 CMOx.com/find-your-cmo   Start reading and take control of your marketing future. Connect with Casey Stanton:    LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/  

In this episode of The Fractional CMO Show, Casey Stanton delivers a powerful mindset shift: if you want to earn more, you have to play bigger.   This episode tackles the real reason so many talented marketers struggle to land high-paying fractional CMO clients—and it’s not a lack of skill. Casey breaks down how a scarcity mindset, fear of rejection, and clinging to meritocracy are holding you back. He shows you how to shed outdated beliefs, stop targeting underfunded clients, and confidently “punch up” to work with bigger businesses that solve for speed, not cost.   Packed with real-world examples, Casey shares why talking to strangers is the #1 growth skill, how to raise your rates with conviction, and how to position yourself as the kind of marketing leader companies are eager to invest in. This episode is your invitation to stop crawling up the ladder and start climbing the mountain.   Key Topics Covered:   -The mindset trap of "earning your way up" and why it’s costing you money -Why marketers must punch up to win bigger, better clients -The power of solving for speed over cost in today’s market -How to stop undervaluing yourself—and start charging premium rates -Why volume outreach is still king (and how to do it right) -How to build trust fast and become the obvious hire -The critical difference between being a technician vs. a marketing leader -Why smaller companies often can’t afford you (and how to spot the right ones) -Structuring client deals for upside—including getting a cut of the exit The new playbook for fractional CMOs: productized services, confident sales, and category ownership   🌟 Take the First Step Toward Growth with CMOx 🌟    Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.    📅 Schedule your call today:  👉 CMOx.com/call    We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!  🤝 Join the Fractional CMO Community 🤝   Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.   👉 CMOx.com/community   Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️    Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!    👉 CMOx.com/podcast    Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:    👉 FractionalCMOShow.com    Subscribe today and start leveling up your marketing game!  📚 Master the Game with These Must-Read Books 📚   Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.   The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.   👉 CMOx.com/book   Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.   👉 CMOx.com/find-your-cmo   Start reading and take control of your marketing future. Connect with Casey Stanton:    LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/

Being a skilled marketer isn't enough to secure clients as a fractional CMO. Discover why talent often fails to translate into traction and how giving away strategy can drain your resources. Learn the importance of positioning, niche depth, and charging based on the problems you solve. Gain insights into effective outreach strategies and overcoming the desperation that may hinder your success. Embrace leadership qualities that attract clients and adapt to the changing landscape influenced by AI and market dynamics.

In this live coaching episode of The Fractional CMO Show, Casey Stanton breaks down the realities of building a thriving career as a fractional CMO—without burning out or undercharging. Casey dives deep into how to pitch your services with confidence, avoid giving away strategy for free, and structure your offers around leadership and long-term value—not short-lived tactics. Whether you’re just starting out or scaling up, this episode is a masterclass in positioning, pricing, and prospecting in today’s changing marketing landscape.   Key Topics Covered: -Why your job isn’t to convince—it’s to qualify (and walk away if needed) -What to say when prospects push back on pricing or ask for implementation -How to pitch $140k/year value while selling at a fractional $3.5K/month rate -The danger of giving away too much strategy in the sales process -The difference between leadership, strategy, and implementation—and what you should actually be selling -Why the market being “flooded with fractionals” doesn’t matter -How to respond to clients asking for performance-based pay or equity -Using variable upside (e.g. revenue share) only after hitting consistent income -How to build freedom and scale through the CMOx model—and avoid scope creep 🌟 Take the First Step Toward Growth with CMOx 🌟  Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.    📅 Schedule your call today:  👉 CMOx.com/call  We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!  🤝 Join the Fractional CMO Community 🤝 Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact. 👉 CMOx.com/community Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️  Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!  👉 CMOx.com/podcast    Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:  👉 FractionalCMOShow.com    Subscribe today and start leveling up your marketing game!  📚 Master the Game with These Must-Read Books 📚 Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.   The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership. 👉 CMOx.com/book   Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit. 👉 CMOx.com/find-your-cmo   Start reading and take control of your marketing future. Connect with Casey Stanton:  LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/

Discover strategies to conquer common sales objections encountered by fractional CMOs. Learn how to leverage transferable skills, even without industry-specific experience, to win clients. Uncover effective responses to price-related pushbacks and explore the significance of positioning yourself in new market niches. Casey shares real-world examples and emphasizes targeting high-value clients while navigating the complexities of scaling your services. Gain insights into mindset shifts that empower you to charge your worth.

In this solo episode of The Fractional CMO Show, Casey Stanton shares a life-changing mantra that will transform how you approach business development: “You’re prospecting forever.” Drawing from personal stories—from grueling mountain hikes to backyard landscaping projects—Casey reveals how adopting a “forever” mindset can help fractional CMOs build resilience, consistency, and long-term success. If you’ve ever felt frustrated about finding clients or thought you’d eventually be ‘done’ with prospecting, this episode is your wake-up call.   Key Topics Covered:   -Casey’s personal stories that sparked the mantra “we’re just hiking forever” and “we’re just digging forever” -Why prospecting is a non-negotiable, ongoing activity for every successful fractional CMO -The hidden danger of relying on a single contract or client -How venture capitalists and top business leaders keep their pipelines open -The full spectrum of prospecting—from cold outreach to being paid to take meetings -Why you should never “graduate” from prospecting, no matter your level of success -Real-life example of a CMO navigating client loss while raising rates -How obsession with conversation and outreach leads to bigger, better opportunities -The importance of solving higher-level problems with ideal clients -Building a life of freedom, impact, and income through relentless prospecting 🌟 Take the First Step Toward Growth with CMOx 🌟    Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.    📅 Schedule your call today:  👉 CMOx.com/call    We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!  🤝 Join the Fractional CMO Community 🤝   Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.   👉 CMOx.com/community   Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️    Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!    👉 CMOx.com/podcast    Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:    👉 FractionalCMOShow.com    Subscribe today and start leveling up your marketing game!  📚 Master the Game with These Must-Read Books 📚   Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.   The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.   👉 CMOx.com/book   Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.   👉 CMOx.com/find-your-cmo   Start reading and take control of your marketing future. Connect with Casey Stanton:    LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/

Discover the transformative mindset shift from selling services to buying opportunities. Learn how stepping back can elevate your sales conversations, attracting higher-quality clients. Casey shares personal stories of walking away from deals, emphasizing financial stability as a game changer. Delve into the importance of approaching client relationships as long-term partnerships that focus on mutual growth. Explore the 'hedonic treadmill' and why chasing income doesn't equate to happiness. Embrace a proactive approach to thrive in your business journey!

In this insightful episode, Casey chats with Dawn, a longtime agency owner who saw the writing on the wall — agencies are losing their edge. Rather than wait for the industry to shift beneath her, Dawn took action and pivoted into offering high-level fractional CMO services. She shares how she navigated the blurry line between strategy and execution, why she separated her fractional work into a new business entity, and what it really takes to let go of implementation. From margin gains to mindset shifts, this conversation is a candid look at what happens when you stop doing favors and start owning your value. Key Topics Covered: - Why Dawn shifted away from the traditional agency model - The hidden cost of offering strategy for free - How fractional CMO margins compare to agency work - The mindset shift from “favor” to paid value - Educating clients on what a fractional CMO actually does - The impact of AI on agency services and media buying - Playing at a higher level by stepping into the C-suite 🌟 Take the First Step Toward Growth with CMOx 🌟    Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.    📅 Schedule your call today:  👉 CMOx.com/call    We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!  🤝 Join the Fractional CMO Community 🤝   Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.   👉 CMOx.com/community   Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️    Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!    👉 CMOx.com/podcast    Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:    👉 FractionalCMOShow.com    Subscribe today and start leveling up your marketing game!  📚 Master the Game with These Must-Read Books 📚   Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.   The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.   👉 CMOx.com/book   Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.   👉 CMOx.com/find-your-cmo   Start reading and take control of your marketing future. Connect with Casey Stanton:    LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/

Ben shares his remarkable journey from a struggling agency owner to a thriving fractional CMO. He reflects on pivotal mindset shifts and overcoming personal barriers, including a life-altering car accident. The importance of community support emerges as a key theme, as does the idea of redefining success beyond financial gain. Ben emphasizes strategic leadership and the shift towards meaningful client relationships, showcasing resilience and the transformative power of embracing change in a competitive landscape.